Monthly Archives: April 2006

More examples of big internal corporate blogs

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I like to keep track of good examples of Web 2.0 tools being adopted by anyone and everyone. When the corporate world offers a new example, I imagine that probably gives the tools all the more credence. Sally Falkow has a write up on two good examples: French pharmaceutical company Ipsen is using blogging as a reputation management and competitive intelligence tool and financial giants Ernst & Young are using what they call “pages” and internal teams working on clients and projects use the system to collaborate and share knowledge. Both of these examples leverage the heck out of RSS, I’m sure.

Falkow’s write up has some more details and says that the Blogsite platform, which she uses on her blog and I write with as well for one of my clients, would be a good solution in both of these circumstances. I agree wholeheartedly, the Blogsite platform is very good in many ways.

Watching the Alpha-Geeks: Tim O’Reilly gives a great talk

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Tim O’Reilly’s talk at eTech this March just got posted on ITConversations. Called “,” (link is to more info and download) it’s a great 30 minute overview of the trends underlying the bleeding edge of new tech. Very cool, very listenable. A great way to catch up or brush up on some of the most exciting things going on in the space. The world really is changing and this talk does a great job of explaining the upsides and some reasons to be concerned. O’Reilly is fantastic, as are many of the speakers in the ITConversations podcast series.

If you’re in the mood for podcasts, the most recent edition of the Gillmor Gang is not to be missed if you’re interested in new media vs. old and the changing advertising landscape. Amanda Cogden from , Jeff Jarvis from /About.com/NYTimes and Richard Edelman, head of the PR firm that represents Walmart and is smart enough to employ Steve Rubel, are all the guests. And it’s only 30 minutes long! So if you are put off by the usual hour length of one of the best podcasts online – this could be your big chance to check it out. Very forward-looking stuff in this one.

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How to create your own Feed Flare item

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Mike Sansone, whose blog I’m happy to find, has made a nice post on how to create your own item to include at the end of each post in your RSS feed – a FeedFlare for Feedburner actually. Very nice. He figured it out so that he could add a “make a donation” link for the RSS feed for Interplast.

In depth instructions are also available on the Feedburner site.

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Mike Arrington of Tech Crunch on pitching bloggers

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Listening to a low-audio-quality, high-value podcast interview with Mike Arrington of tech review super-blog Tech Crunch on how to promote your work to bloggers. Interview by Jeremy Pepper. Lots of good thoughts. Adding it to my archive of info on pitching bloggers. Interesting note, Arrington says that if you must use Bloglines to estimate the number of subscribers a blog has you should multiply the number there by 5 because it has 20% of the market share. That’s not what my experience has been, I see a formula more like Marnie Webb’s 2X estimate – but there’s another opinion for you.

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I love blummy.com

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It’s been six months since I wrote about the fantastic meta-bookmarklet blummy.com, but I use it every day. It’s a system that allows you to drag and drop bookmarklets (like “save to del.icio.us”) into a box that then drops down from your browser every time you hit the blummy button.

I was just turning a client on to it and noticed that all kinds of new functions have been added. It’s not hard to add functions, I’ve added a number of tools to the system myself using drag and drop javascript or their very simple wizard. Here’s a glimpse at my blummy box – some of these things I didn’t even know were possible until I grabbed them and started using them. Fantastic! I can’t recommend this one highly enough.

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