While I’ve been trying to work over the past day, my last post here on Microsoft’s PR backpedaling on the laptops they sent out to some bloggers has seen more than 60,000 page views (in case you were wondering). I’ve been called some incredible names, some quite funny. Inbound links were perfectly pleasant but many nasty comments. I probably deserved some of that criticism, the tone of the post was pretty obnoxious – but I stand behind it. It was a PR blunder for Microsoft to say “keep them as long as you like,” then after one day of criticism urge people not to keep the laptops. Whatever. I’ll make sure the thing is put to good use, either by myself or by someone who needs a laptop more than I do. Quite a few people emailed me to ask me to give it to them.

Ok, back to work.

**Some more thoughts on this after further reflection – and fresh traffic from a BBC link, strangely to this post and not the previous one.

Sending laptops to select bloggers to test out Vista seems like a perfectly viable PR strategy. Telling them they can keep them as long as they like increases the likelihood of software being installed and a more serious personal investment being made in giving the hardware a serious look. Sending out hardware for review is a very common practice but it clearly upsets some people who believe it to be an unfair, illegitimate use of resources and a shot at bloggers’ integrity. (I’ve said that if your integrity can be bought for a laptop, then you don’t have much integrity in the first place.) None the less, it’s a tough catch 22. Backing down after a day of criticism and not having a clear position at any point was Microsoft’s biggest problem in my mind. Did I mention that I don’t like Windows, too? That’s just how it goes. I’m not terribly happy with my Mac either, for what that’s worth. Get me to the web and let me use my web aplications.

PR in a changed media landscape is tough and I’d love to see some more examples of big, old companies doing a better job of it. What a strange episode this has been.

I’ve just posted a long review of ten top RSS feed readers and their handling of video, audio and images over at the SplashCast blog. It was one of those posts motivated by personal need – I need to find something better than NetNewsWire for my new video-intensive job. I believe that online video and audio are going to become an increasingly important part of what almost everyone does on the web – so this was intended as more than just a post on what’s out there now.

I won’t be writing here about all the posts I make at SplashCast, but this is one that I think is of relatively general interest and could help folks out in making decisions about RSS readers for themselves.

Switching readers can be done at any time, of course. The secret code word is “OPML.” Any decent feed reader will let you export and import a list of all your subscriptions in OPML format. Most will require you to download the file to your desktop then upload it elsewhere, but some readers give you an URL of your subscriptions in their service that you can just point to when you want to put those subscriptions in another reader. It’s a little tricky with Bloglines, but if you’re a long time Bloglines user you should make sure to try out some other tools. Desktop readers in particular. Bloglines users have to import from their desktop, following this path: MyFeeds, Edit, Import (see very bottom of left sidebar).

If you want to practice importing OPML files, try this one out. See that link next to the orange OPML icon? Right click (or cntrl click on a Mac) and save the link to your desktop. They you can import it into your feed reader and sha-pow – you’re subscribed to all of these at once. Bloglines won’t respect your folder, but other feed readers will put all of these together in their own folder titled “Big Pic Eco News.” Enjoy!

Big Picture Eco News

Not local, not issue specific, not necessarily from any particular perspective but big picture, popular news from folks who focus on environmental issues.

Contains:

1. Popular recent items tagged “environment” in Del.icio.us
2. Environmental News Network
3. Gristmill, the blog of Grist.org
4. Sprol.com, using maps and pictures to examine eco troubles world wide
5. Tree Hugger, eco news for the hip and urban – I think.
6. WorldChanging, a great group blog on many issues including eco solutions.

I’ve been offered and have decided to accept a full time position as Director of Content at a pre-launch Portland startup called Splashcast. Splashcast is a multimedia platform that I believe is going to change the web in some important ways. TechCrunch broke the news. Here’s my new boss’s post on my joining. When TechCrunch and I parted ways, I intended to go independent – but this is a job I couldn’t pass up.

In the position, I’ll be highlighting the best groups of videos, photos, audio and text feeds from around the web, engaging in conversations about technology trends and online media news and co-ordinating guest editors from more niches than can be imagined. It’s a totally meta gig 😉 I hope to break some news, too. Along the way, I’ll help raise the profile of Splashcast’s show-stopping good product. The company has an enterprise software background and I have great confidence in our ability to execute.

I think it will be a great place for me to combine my public interest concerns with the fast pace of the for-profit startup world. From independent journalism to modern dance performances to photo slide shows of train yard graffiti set to the music of emerging underground hip hop artists – Splashcast is going to be a great way to spin out channels of thematic media content. I’m excited to demonstrate how it can be done by creating and co-ordinating channels like that myself. I hope that many people will want to use the Splashcast media sharing system but I intend to create a premier destination for highlighted User Generated Content that will be worth visiting regularly for anyone online.

Here’s the feed – I hope you’ll subscribe and join us for the ride.