Three Useful Research Tactics I Learned Last Week

I’m always trying to figure out how to get more out of the tools I find online. I spend a lot of time figuring out new ways to discover good sources of information on a wide variety of topics; setting up systems for our writing staff at ReadWriteWeb and for consulting clients through my personal blog. Some of the things I’ve discovered lately I can’t disclose publicly, but here are three I can share. I hope you find them useful.
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Learning Fast About Online Marketing in 2009

Many readers here are interested in promoting their work online using new social media. Last month I put up a post on ReadWriteWeb titled Top Marketing Geeks Make Their Predictions for 2009. I thought I’d post it here as well for readers who may have missed it, along with some other resources.

Check out the 25 comments on the original post as well for some interesting discussion. Some readers were very critical and I’ve tried to offer some critical thoughts as well, but it’s clear that marking on the web is here to stay. Hopefully it will be based on a greater degree of authenticity, usefulness and innovation than marketing generally is known for.

For more personal thoughts on new media marketing, check out two of my old posts here Social Media for Marketing and Thoughts on Product Launch Promotion. Both are a touch out of date but should be a good source of some still-valuable resources and advice.

Speaking of resources, if you’re interested in new media marketing you may appreciate this OPML file of Chris Brogan’s favorite marketing bloggers to watch in 2009. It’s a special file of all their feeds filtered to deliver just their unusually popular posts (filtering performed by Postrank). You can download that file, then import it into your RSS reader and you’ll be kept super smart all year long. I’ll be keeping an eye on those feeds, myself.

If you’d like a short, concentrated injection of smarts along similar lines, check out my consulting services, just like these happy people have.

And now the blog post I promised…

marketinglogo.jpgWill 2009 be the big year for corporate transparency, for a global conversation – perhaps for bargain basement online marketing tactics instead of old-school huge commercial campaigns?

Peter Kim, a former Forrester analyst now working on stealth enterprise software company, recently polled 14 of the most high-profile thinkers about social media marketing and asked them what they expected to see 2009 bring. The end product was an attractive 23 page PDF that we’ve embedded below, but we thought we’d pull out some of the thoughts we found most interesting for all you skimmers out there.
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