Dave Winer, who apparently hasn’t stopped blogging after all, on why organizations should blog:
“To me, asking why you should use blogs is like asking why you should answer the phone. It might be a customer, a developer who wants to use your services, or a reporter who wants to write about the company. Your competitors answer the phone, so you should too.”
Winer was one of the key inventors of RSS, podcasting, OPML and goodness knows what else.