Email Promo/Spam: Where does the line get drawn?

Corey Pudhorodsky, creator of the absolutely fantastic 501c3 Cast (a podcast about non-profits with really good interviews and news), asks over at the Net Squared Blog:

I’ve been thinking about beginning to more aggressively email people and organizations that I find on the web who I think might be interested in my podcast. The conceived email would just include a short introduction and invitation to check out the show. I’m sensitive about the unsolicited emails that I receive and this has me thinking, what is spam? If I take the time to find people that I think might be interested in something that I am doing, and send an email to the person, should that exclude me from junk mail category? What if I personalize each email? What if I don’t and just bcc every address? If the email is readily available on the web, does that mean that the person is open to receive solicitations?

My response was that emailing bloggers for coverage (as well as print publications) and then having people learn about your project there, perhaps email their friends about it etc. was a better way to introduce your work to people than unsolicited emails. I’m really not sure, though.

I pointed readers towards a list of the best articles I’ve found on pitching bloggers (
and suggested that subscribing to the RSS feeds of searches for both links to your site and key terms was an important way to engage with the conversation.

What do you think? Is unsolicited email to introduce your project to people you think would be interested – is that spam? Any other thoughts on promoting a podcast about non-profit work? I hope you’ll go over Corey’s post at Net Squared, put in your two cents and check out the conversation (as well as Net Squared itself). I also hope you’ll listen to or subscribe to Corey’s excellent show, the 501c3Cast.

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