Introduction to RSS Syndication

10.27.05

RSS, an unexciting acronym for Rich Site Summary or Really Simple Syndication, will rock your world:

  • pull all your web content into one location
  • rapid notification of new information
  • learn more
  • spend less time surfing aimlessly

A growing number of organizations are using syndicated "feeds" to deliver news and other content; when you open your feed reader inbox, it will automatically visit each feed you are subscribed to and deliver any new headlines to your inbox. No more forgetting the web addresses of your favorite sites, visiting sites that haven't been updated, or getting news sent to you from sources you haven't requested. That means more and better information in less time. You'll never want to go back to surfing the web manually again.

I've set up a sample account with the feed reader Newsgator. You can log in to that account to see what it's like to use an RSS feed reader. Just enter username: "marshalldemo" and password: "welcome". I've seeded it with feeds from a variety of news sources.

One of the most powerful applications of RSS is called persistent search -- subscribing to the RSS feed of a particular search engine's results for your search terms. This will allow your feed reader to check every time you login for new search results, deliver them to your inbox as soon as they are available, and otherwise sit quietly waiting until new results become available. It's a great way to stay up-to-the-moment about your issues of interest, without performing searches manually.

Feeds can also be syndicated onto your website. You can have headlines from somewhere else appear automatically as they become available. This could include press releases, search results, news stories or much more.

Setting up a good suite of feeds can transform inefficient, slow and frustrating research into a powerfully different experience. I believe the best way to be a publicly visible knowledge worker today is to use RSS to pull in emerging information about your field, then use Social Bookmarking to archive the key items that come through the feeds and then use that archived and emerging information to blog about your subject of interest.

I can help you set up, learn to use and optimize all of those tools.

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28 Responses to “Introduction to RSS Syndication”

  1. Marshall Kirkpatrick » Introductions to Blogging, RSS, Tagging Posted Says:

    […] RSS Syndicated Feeds […]

  2. Marshall Kirkpatrick » RSS Syndication: What, Why and How? Says:

    […] Introduction to RSS (my intro) […]

  3. Marshall Kirkpatrick » My Little Circulation Celebration Says:

    […] Well, I told myself I was going to have a little celebration when I hit 100 subscribers to my RSS feed. That happened this morning. Woo hoo! I’m really glad that 100+ of you find the info here of enough interest to stay subscribed. I will try and keep posting things that are useful and interesting. Readers who are unfamiliar with RSS, or who don’t know how life changing it is should check out my Intro to RSS. […]

  4. Marshall Kirkpatrick » Great RSS Intro Multi-Media Says:

    […] If you haven’t read it, I’ve also got my own explanation of RSS and a demo account set up at Newsgator with the username marshalldemo password: welcome. I am so excited about RSS that I can’t recommend highly enough that you learn to use it too. […]

  5. Marshall Kirkpatrick » A Week in the WebJustice2.0 Stream: An Overview Says:

    […] That’s a week in the WebJustice2.0 Attention Stream! Feel free to subscribe to the feed and you’ll get these items in your RSS feed reader. […]

  6. Marshall Kirkpatrick » RSS is exploding, going beyond blogs Says:

    […] A new report from the feed publisher Feedburner (one of my favorite service providers) illustrates the growing adoption of RSS beyond a mere means to subscribe to a blog’s updates. (See my Intro to RSS Syndication if you need some basics.) The venn diagram below illustrates the basic point of the report, titled “Feed for Thought” but readers may be interested in clicking through to read the finer points and interesting discussion in the comments section. […]

  7. Marshall Kirkpatrick » RSS to IM: The Bleeding Edge of RSS, Part 2 Says:

    […] I’ve written in the past about how to make RSS (definition) a tool for decreasing, not increasing, your information overload. This is the next step beyond pulling high-priority feeds out of bulk folders so that new items in these key feeds are immediately discernible. Some feeds are even more important and time sensitive than that. […]

  8. Marshall Kirkpatrick » Adding resource links and defining Web 2.0 Says:

    […] Introductions Blog Basics Tagging What is RSS? Resources Tagging Tools Attention Streams Web 2.0 Definition Marshall Kirkpatrick » Adding resource links and defining Web 2.0 @import url( http://marshallk.com/wp-content/themes/MinimuPlus/style.css ); […]

  9. Marshall Kirkpatrick » Who Owns That Domain? Says:

    […] From Will Richardson’s blog comes this anecdote from a trip he just took to meet with 100 tech coordinators from Pinellas County Florida schools. He found that a greater number than would have been the case in the past knew what blogs, podcasts and wikis were. Only about 10 knew what RSS was. […]

  10. Marshall Kirkpatrick » Five Useful OPML Files Says:

    […] An OPML file is, in this case, a single file you can use to subscribe to a number of RSS (definition) feeds all at once. This means that with one link you are subscribed to all future content from selected sources. I think that selecting a handful of key feeds in certain topic areas and offering those to other people is going to be a powerful way that information-overload gatekeepers help the rest of the world find and easily subscribe to the best news sources available. In this sense everyone who puts together OPML files is like an editor of anthologies; only the authors that the editor selects provide ongoing, dynamic contributions. […]

  11. Rodolp s Says:

    “Feeds can also be syndicated onto your website. You can have headlines from somewhere else appear automatically as they become available. This could include press releases, search results, news stories or much more.”

    This is exactly what we can provide you with at http://www.stepwebz.com. And we also have a syndication button that you can add to your site or blog so that other sites can easily display your news headlines on their site.

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  13. Michael Says:

    Do you know of any tools/software that can create RSS feeds from non-RSS articles and government information? It would be good if keywords can be input into such a tool/software to search for the articles/government info and then put on my blog or website. Thanks for your help in this matter.
    Regards,
    Michael Yarbrough

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  15. Free Speech and Human Rights Organizations without Feeds « Morpheme Tales Says:

    […] Feb 1st, 2006 by Curt These rights organizations have no RSS or Atom feeds to syndicate their content: […]

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  20. Manoj Says:

    Great and need your help

  21. Mike Says:

    Hello Marshall

    I like the look of your site its very informative, i also looked inside your newsgator. You say you can help. What i want to now is how can i put the rss feeder on my own site, and do my customers also have the opportunity to view which rss feeds they want to view. Do they need their own software or can it be viewed just from my site.

    Thanks for your time. Mike

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    […] RSS FAQ Introduction to RSS Syndication Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

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  27. 20 Weeks or less to Internet Savvy: Changing Your Life with the Internet « The Life Examined Says:

    […] Day 1: Sign up for Google Reader and select some blogs (ideas-I highly recommend ReadWriteWeb as you go on this expedition), old definition of RSS and almost-as-old post on teaching people about RSS […]

  28. Hitchhikers Guide to Course Development » Blog Archive » Integrating Technology Seamlessly Says:

    […] Another technique that is easy to use and assists with student empowerment is harvesting the “living web” of podcasts and RSS feeds for learning materials. These materials can be used to support lectures, and assist students in preparing for class discussions and team exercises. […]

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