“Getting your 100,000th ‘Like’ on Facebook, or having your latest pearl of wisdom retweeted 200 times is all well and good, but are these activities driving revenue? ” so asks McKesson marketing leader Rohit Prabhakar in a post on his otherwise excellent looking blog.
Common question. The answer is YES.
Getting retweeted does drive revenue, if people want to buy what you’re selling on the website associated with your social profile. More people see your work with your name attached to it, they click on your name, then they visit the website you’re affiliated with and then they buy your stuff. You’ve got to be good at it and do it a lot or it won’t work.
Here’s a comment I posted that I wanted to turn into a blog post. Feel free to refer to this answer the next 100 times someone within earshot of you asks the same question.
I’d argue that having your pearl of wisdom retweeted hundreds of times is going to increase your visibility and credibility online, will drive visits to your website by qualified parties interested in learning more and thus will grow leads that it’s your job to close as sales. That’s how it works at our business. So yes, tweeting can drive revenue! 😉
Follow up: Mr.Prabhakar replied to my comment on his blog with this comment. “I agree with you as in your case you are backing this activity with lead generation and sales closing as you mentioned. These questions strongly apply to an organization that is doing lot of effort on web and social but not following it up with lead generation and closing with sales team.”
That seems like a real missed opportunity, for companies to relate to social that way.