Skip to main content

Marshall Kirkpatrick's Business Ecosystem Monitoring

Simple, affordable, powerful technology that tracks the people, organizations, and stories important to your business. We find and subscribe to the sources for you, then use highly customizable AI filters to surface only what matters most—helping you market efficiently, sell strategically, and make informed decisions.

Learn more and get started below.

Marshall Kirkpatrick, Founder
Marshall Kirkpatrick Founder
Ross Dawson, Global Futurist
"Marshall Kirkpatrick is one of the best people on the planet at distilling value from unlimited information."
Ross Dawson, Global Futurist, Host of Humans + AI podcast

Trusted by organizations large and small

How it works

1

We Find & Monitor For You

Tell us who matters to your business. (We have a form) We'll find and subscribe to their blogs, newsletters, YouTube channels, and press releases. No manual RSS hunting required.

2

Customize Your AI Filters

Unlike typical feed readers, our system has a box you can put AI prompts long or short into to filter your articles, we'll help, at no extra cost.

3

Act

Take action—better informed, ready to lead, more confident

What makes this different

🔍

We do the research

Most tools make you find and add every source manually. We research your ecosystem and set up comprehensive monitoring for you.

🎯

Infinitely customizable AI

Other feed readers have basic filters or charge thousands for custom AI. Ours adapts to your exact priorities—included in every plan.

💰

Affordable

Many business monitoring tools cost $10K+ annually. We'll do far more research for you starting at $5K, and we'll set up a basic system for under $1K/year.

Ways people use it

Marketing

  • Thought leadership
  • Competitive intel
  • Content curation

Reduce cost of customer acquisition

Most users find 10+ high quality opportunities per week

"[Marshall's] expertise helped make our marketing team even more AI-driven and reach higher scalability" — Marketing customer

Sales

  • Track target accounts
  • See buying signals
  • Meeting prep

Be at the right place, right time, more often

Most users find 15+ high quality opportunities per week

"Every company should watch their target accounts like a hawk." — Sales customer

Strategy

  • Risk awareness
  • Market intelligence
  • Foresight scanning

Reduce risk, increase agility and resilience

Most users find 5+ important signals per week

"[Marshall is a] strategic intelligence wizard." — Gil Friend, sustainability OG
Paul Biggs, Head of Product Marketing at Parloa.ai
Paul Biggs

Head of Product Marketing, Parloa.ai

Marshall and team built a simple, powerful application of AI that solves a key business challenge and makes it easier than ever for us to demonstrate our thought leadership to the world. It started with one key author, and others in the organization saw it and asked to be added—now we have three thought leaders supported by the system, and much greater output.

Parloa grew revenue 3× and hit Unicorn valuation in the year they used our system.

Other monitoring tools: $10K+/year + you find the sources

Basic feed readers: Free but no AI, or simple filters that don't adapt

This: Starts at $59-$79/month, we find your sources, the AI is customized and adaptable by you

Choose your plan

Free

$0

Get started

  • Weekly hyper-personalized newsletter
  • Sample topic: environmental organizations
Start free

Premium

Custom

Starts at $5K USD one time investment

  • Up to 500 organizations and influencers monitored
  • Strategic consulting on action plans and workflows
Schedule a call

What it looks like

All your updates

(we'll set this up)

Button to filter for
your top priorities

Screenshot of the business ecosystem monitoring dashboard

You don't have to scan 101 updates

Here are 3 highlighted based on your specific and changeable priorities

Screenshot showing filtered top priorities