The signal that matters most is often visible somewhere—before it's obvious to everyone.

Intelligence systems for strategists, sales, and transformation leaders

There's more information flowing now than any of us can process—and the pace keeps accelerating. Filtering is essential - but whose filters do you want to use? Most online platforms are incentivized to keep you reading for longer. But what if you had tools made to bring you what's most important for your goals, not theirs?

Marshall Kirkpatrick's work and writing has been cited by:

New York Times TechCrunch Exponential View BBC Wall Street Journal Christian Science Monitor PBS CNN Fortune LA Times The Atlantic Utne Reader NPR BBC The Guardian Christian Science Monitor Financial Times AMA Washington Post Axios

and more

Hawkeye business ecosystem monitoring finds the most important updates for your goals. What's Up With That finds the state of the art and what's most important in whatever you're reading. What's Up With That offers 25+ analytical lenses to drill down into anything you're reading. What's Up With That offers visual maps, definitions, key reads, and the cutting edge in each topic.

Click any image to zoom

"Marshall Kirkpatrick is one of the best people on the planet at distilling value
from unlimited information."

— Ross Dawson, global futurist, host of Humans + AI

Ross Dawson

Three Ways We Can Work Together

01

What's Up With That?

Browser Extension

A thinking and research tool for people who read a lot and want to go deeper, faster. Get industry-specific context, counter-arguments, and related sources on anything you're reading. I built it for my own workflow—it's become indispensable. Available for Chrome, Firefox, and Safari.

See the Extension
02

Hawkeye

Business Ecosystem Monitoring

Systematic discovery of what's emerging in your market—new customer segments, shifting requirements, untapped opportunities. Plus ongoing monitoring of target accounts, partners, and competitors. For leaders who need to see the landscape clearly, not just react to it.

Learn More
03

Bespoke Systems

Custom Intelligence Tools

When what exists so far doesn't fit, I build what's missing. Research interfaces, monitoring systems, AI workflows—designed around your specific signal-to-noise problem.

Let's Talk

About Marshall

Marshall Kirkpatrick

For twenty years, I've built systems that help people discover emerging opportunities, track the ecosystems they care about, and act on insight before the window closes.

In 2006, the founder of TechCrunch called and said "I don't know how you do it, but you keep beating me to news stories." That's how I became the first writer hired at what was then the most influential tech news source in the world.

The answer was systems—filters, monitors, signal-detection workflows. I've been refining that craft ever since. By building a startup backed by Mark Cuban (Little Bird, acquired by Sprinklr). Supporting growth from $100M to $400M ARR through IPO at Sprinklr. Advisory work with organizations from Sun Microsystems to the UN Climate secretariat.

These days I'm especially focused on ecological regeneration and transformation leadership—the work that feels most urgent. I'd be glad to help you see more clearly in whatever business, political, or natural ecosystem you're navigating.

Tim Carmody

"Marshall stands out among technology and information practitioners for his thoughtful, generous, and razor-sharp approach to helping teams solve problems."

— Tim Carmody, Deeplearning.ai

Julia Goelles

"Marshall's expertise helped make our marketing team even more AI-driven and reach higher scalability."

— Julia Goelles, VP of Marketing, Parloa (Berlin AI unicorn, 4× ARR YoY)

Avik Mohan

"Marshall helped us assemble a system for monitoring and measuring our greenhouse gas emissions that met our customers' needs, hit the deadline required, and ensured revenue retention worth more than 10× the cost of the project."

— Avik Mohan, Chief of Staff, Automattic (WordPress)

What would be most useful to see more clearly?

I'd be happy to talk through what you're working on.

Schedule a No-Obligation Call

marshall@marshallk.com · 1-503-703-1815 · LinkedIn · marshallk.com