I used to write, no joke, 12 to 15 blog posts every day. For a few years, when I was just getting started, I was prolific. Blogging has led to millions of dollars for me to get my business started.
But now I’m a founder of a company with 15 people on the team – and it’s hard for me to write a blog post even once a week.
Seth Godin blogs every day and has for years. He’s a very busy guy. The incredible Hubspot blog this week ran a post titled How Seth Godin Finds Time to Write Blog Posts Every Day, based on an audio interview with him on their Growth Show podcast. (Way to show how content repurposing helps increase the quantity of high quality stuff, Dave Gerhardt!)
How Jay Baer puts it:
Godin’s two bits of advice that Gerherdt writes up are: 1. Write casually like you talk. (Personally, this was huge advice for me in high school when my debate coach said “you’re a terrible writer!” and I used similar thinking to turn that around.) And 2. Make the decision once and commit.
“Everybody has time to talk about how their day went — so if you write like you talk, all you have to do is write down that thing you said,” Godin says. “It literally can take 90 seconds if you want it to.” I’m not sure that’s literally true but sure, ok. I added a couple of links and an image to this post, I haven’t yet Tweeted it, I’m typing fast and it’s still taking me 20 minutes. Maybe I just need to get back into the groove.
One thing I’d add: it’s easier to write when you spend a little time reading. There’s an incredible quantity of opportunities to engage with conversations of general interest out there on the web. Like never before. There are plenty of things you probably have something to say about. And if you can add genuine value based on your company’s value proposition, in a way that’s valuable to people even if they don’t care about your product, then there’s a business case for all this discourse. I’ll tell you what our product has to add to this: we surface great opportunities to engage in conversation about hot content by delivering a filtered feed of the hottest conversations among leading experts in your field. That’s how I found this Godin article, for example: because Matt Heinz shared it, it got hotter than most of his links he shares and it showed up in my Little Bird highlight reel (called Share and Engage) that I have bookmarked on my phone.
Now I’ve hustled to write this post quickly but well and it’s taken me a little under 10 minutes to do so. It was hard to do, but most good things are. (After I wrote 10 minutes, I spent 10 more revising.) Tweeting is easy, I do that all day every day – but blogging is a lot harder. Could I do it again tomorrow? Could you? We’ll see. Godin says we should decide and do it. My blood’s pumping, I’ve got to get this wrapped up and get out the door to get to work!
I’d love to know your thoughts about regular content production on the social web. Hit me up with a comment if you’ve got something to share.
I’ll see you tomorrow!