Pondering the Little Bird brand

2 Comments 03.03.14

Thinking about marketing and branding as I look at applicants for our Director of Marketing position at Little Bird, I’m pondering the following. 1 claim, 3 planks, keep it simple. (Simple is a challenge for me sometimes.) That’s one framework for thinking these things through, what others do you like? I’d love to know.

Claim: Little Bird will help you discover and create new business opportunities on the social web.

3 planks:

* Find the most influential people online in your market. Little Bird’s graph analysis (analyzing peer connections, not general popularity) is the smartest, most objective, flexible system you’ll find.
* Engage with those thought leaders and their hot content – so you can know, and show you know, what’s at the cutting edge in your field.
* Do it all at scale, fast: on your mobile device, for any topic, before any meeting.

Where’d you learn that? A Little Bird told me…

Little Bird is: Smart. Useful. Fast.

Maybe that’s still not simple enough. I just thought I’d post here and work out loud.


HEY: Carbon is a heat trapping gas. We are pumping huge amounts of carbon into the air. We have been humans for between 200k and 1.8m years and it's not clear we're going to make it another 200.

I'd say please send for help, but there's no other help to send for.

  • Good luck..and just keep up your work on that

  • cagedether

    I like your 3 plank approach! Getting a lot of traction here as IBM CEO Ginni Rometty is legendary for working in 3’s. One other point: have you looked at the keyword universe around ‘influencer’ and ‘digital marketing’ to come up with language that resonates with your potential client-base?