Rootly Relaunches - Looks Awesome
05.21.07One of my consulting clients, a news search engine called Rootly, relaunched this afternoon and I'm so proud of them!
Rootly founder Mark Daher and I worked together to improve the aesthetics, functionality and differentiation of the service. It's been some time since I sent him my final recommendations and today the site looks totally unlike it did at the time.
The service provides highly customizable, RSS powered vertical news search based on about 1k preselected sources, plus any sources you add by feed. When a source is added by a sufficient number of users it gains trusted status and enters the general index. The search result feeds are good, there's really easy internal bookmarking, commenting and friends. The best part of it: Rootly accepts OpenID! I can't take any credit for that, but thank goodness! Who wants to create a new account for every service you want to try out? Not me. (I use MyOpenID, personally. It's great and local to Portland.)
In the near term future the site will allow OPML import - which has a whole lot of implications - and a customizable widget for personal startpages.
For more information about the relaunch, see the review at CenterNetworks and more details on the Rootly blog.
May 22nd, 2007 at
[…] Ok, so we launched Rootly about 9 hours ago, sorry for the delayed announcement, but it’s been extremely busy over here, however, it’s going great… I think it’s looking amazing, there already a few reviews up on the internet, here’s some of them: CenterNetworks Marshall Kirkpatrick Mashable! No Comments, Comment or Ping […]
May 22nd, 2007 at
[…] News search engine Rootly gets an extreme makeover. […]
May 22nd, 2007 at
Rootly Relaunches: New Design Makes A Difference
Rootly is a news aggregator site has relaunched with new site design and additional features. With the help of Marshall Kirkpatrick who has been guiding Rootly looks much improved. It now looks like a news start-page. The new and improved
May 27th, 2007 at
[…] I’m currently working with Rootly, a news search engine whose recent redesign I consulted on. Now we’re working on messaging and documentation so the company can have an explanation of its services befitting of its awesomeness. We’ll be making our work together a full, detailed case study that other prospective consulting clients can read to learn more about the services I offer. I’m working on a series of case studies and highly recommend this audio interview with Elizabeth Ferranini on the subject. […]
September 30th, 2007 at
did u do the design?
September 30th, 2007 at
Theo, no I didn’t. I advised the company on strategy and functionality.
September 30th, 2007 at
who did the design? i mean logo and other?