FeedBurner just announced that their services have been employed by Geffen Records after the company’s preliminary studies discovered that feed subscribers were four times more likely to take action on the Geffen site than recipients of more traditional promotional efforts. People will apparently be able to subscribe to a variety of music industry and selected artist specific news.

The company is really going to make the most of FeedBurner offerings, customizing the links that appear after each feed item (as anyone can do) and advertising Geffen artists in other feeds. FeedBurner keeps adding to it’s list of mega customers.

The Geffen website is delightfully low key in its aesthetic. You can see the first iteration of FeedBurner feeds there now; some of the links aren’t working yet but others are. They use the standard orange icon, the words “feed” and “subscribe” (not RSS) and the “add to MyYahoo” button because of it’s dominant market share. The aesthetics of the feed landing page could use some work, but the functionality looks pretty good.

This is a smart partnership. Eventually all organizations large and small that represent artists will offer feeds for fans to keep up with news about each of those artists. It’s just too compelling a model to avoid, to allow users to pull in news automatically about their favorite artists, as part of their default web experience either in a start page or a feed reader. Unlike the spam filled world of email, news delivered by feed is just a part of our individualized web landscapes. Feed reading builds relationships. The early-adopter nature of feed reading surely has some impact on its unusually high reaction rate right now, but I don’t think that explains it all. Feeds are just plain effective.

Related news: Feed aggregator NewsGator signs an agreement to move into the Japanese market. Is your organization publishing and reading feeds yet?