From IT Facts today
“Advertising on newspaper Web sites rose nearly 35% in Q1 2006 from Q1 2005, while print ad revenue rose 0.3%, Newspaper Association of America reported.”

Here comes the giant BUT

“Combined print and online advertising revenue rose 1.8% to $11.1 bln in Q1 2006, with spending for print ads accounting for $10.5 bln.”

So what we don’t have here are stats about ad revenue lost by print into the evil clutched of the online world. One way or the other the importance of print to advertisers remains clear. Perhaps the real moral of the story is that most advertisers are still not taking online media as seriously as it ought to be taken? I’m sure there are a thousand thoughts you could think based on the above handful of facts – I just thought readers here might like to see them.