This Yahoo News search result for immigration boycott, on the right hand side of the results page where blogs appear, reminds me that I have to write better titles. Especially when I’m writing about something other than just tech – if I want to take advantage of good placement in places where there is news/blog integration, chances are every other blog post there is liable to begin its headlines with a subject-level phrase. I would love to see people interested in today’s events find my blog through a search for that and take interest in how RSS can be used in their field of interest.
As more and more mainstream media/news sites cut deals with Technorati to include search results on their pages – the headline and first few words of it even become more important for bringing readers beyond that link. Related: See NYTimes, This boring headline is written for Google. I’m talking about something different, though. Perhaps SEO works this way as well, but I’m talking about the human eye being able to see the distinct nature of a truncated excerpt.
I see now that I also misspelled the word strike. Great.
Update: I just changed it and will now go ping manually and see if Yahoo News indexes the new title.