We must listen to people we disagree with

Sometimes people we find toxic have important insights that we ignore at our own peril. Social media amplifies the obnoxiousness and the opportunity. Ryan Holiday says “I Tried to Expose Russia’s Media Manipulation Playbook in 2012 and Nobody Listened.”

“You don’t get infected when you interact with someone you disagree with—or have at times found obnoxious or offensive. In fact, you can usually learn something. Specifically: what makes them tick and how they do what they do (the latter being the most important).”

Author Ryan Holiday wrote that in an interview he did with right wing troll Mike Cernovich a year ago last month. He says he was criticized for interviewing people like Cernovich, but he even started that article out by saying he doesn’t agree with Cernovich and had forgotten that he’d blocked him on Twitter.

I’ll follow Holiday’s lead and say I don’t particularly care for Holiday, either. But he’s got some important things to say and we should listen to him. He had a long post on the Observer today titled I Tried to Expose Russia’s Media Manipulation Playbook in 2012 and Nobody Listened.

It’s all about how he’d been interviewing people gaming the internet and contemporary cultural tastes for years and had written a book about it and had faced wide criticism. People saying he was trying to ruin the internet for everyone.

“I was trying to ruin it for everyone! Because the system had become a rotting, stinking mess—one worse than anyone wanted to admit—and I wanted to put some sunshine on it.”

But we didn’t listen. The whole post is a good read.

I’ll admit I didn’t listen. I enjoyed part of Holiday’s book The Obstacle is the Way, but I’m reading his compatriot Mark Manson’s book The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life. And when Holiday says in the Observer today that people have called him “a douchebag” and that his consulting clients are “mostly harmless”…uh yeah, he’s a part of a bro-tastic clique like that who are hot right now. But do they have valuable things to say? Yes. Should we sometimes hold our noses and listen? Yes. Are they “mostly harmless?” No, I don’t think that’s the case. But that’s not the whole story, either.

In this same spirit, I just took my dog for a walk and listened to Gerry Gould of the Summit Community Church in Ontario, Canada give a powerful sermon on apocalyptic literature and the spiritual meaning of the book of Revelations. It’s something I’d never have chosen to listen to, I’ve got a pretty deep aversion to such things to tell the truth – but you know what? It was fascinating! It was interesting to learn how those Christians think about some things and it was just an interesting meditation on spiritual life. I went out of my way to listen through to the end.

You know how I found it? Through the very cool “random podcast episode” button on the podcast search engine Listen Notes. Check it out! Give it a click or two and find something you’d never have listened to otherwise. Your dog will appreciate it and you’ll be a better, more informed person for it. The internet is great like that. Arguably, new media’s always like that: check out these great excerpts from an analysis of the newspaper explosion around the American revolution.

Aiming for Goldilocks-level innovation

“We want to reinvent, but we sure … don’t want to reinvent the wheel.” – Warby Parker co-founder Neil Blumenthal.

That line really struck me from this Fast Company article “The Future of Retail in the Age of Amazon.”

It reminded me of my friend Hideshi Hamaguchi‘s analysis of innovative products in terms of new and known behavior and value.

Hideshi explained that creating a product that allowed users to capture new value from known behaviors is a great way to make something attractive and comprehensible for the market. Making something that enables users to capture known forms of value using new (hopefully simpler) forms of behavior is good too. But when you’re innovating in terms of both behavior required and the form of value that comes from it – that’s going to be a tough sell.

I made a crude visual representation of that here. Hideshi’s would be much more attractive, I’m sure. In this case Green certainly doesn’t mean “go.” It just means, this is the easiest path to go to market. The yellow quadrants are probably the smartest way to successfully innovate.

This was a big struggle in building Little Bird, before it was acquired by Sprinklr last year. We were in that top right red quadrant. We were asking users to set up workflow systems to regularly check in on and engage with content highlights from high-impact people, on any topic, not filtered by keyword, in order to find key opportunities in a cloud of conversation to co-create value as a part of. That’s pretty awesome, but for most people it’s new behavior to capture new value.

Thankfully, now that we’re part of Sprinklr, the data we surface is much more easily actionable through more familiar behavior and delivers more familiar value.

One of the mistakes I made was building in that top right corner. The company could have been much more commercially compelling on its own if we’d succeeded in moving toward the more-popularly known axis in one direction or another. We knew this, I was just stubborn. )And it’s much easier said than done – we certainly tried.) I’m stubborn in large part because I am motivated more than anything else by awe, and the abundance of opportunities I personally have always been able to create with the behavior and value exactly as we delivered it was (and is) something I’m in awe of. In the future I’ll team up, with greater self-awareness all around, with settlers I can pass the ball to. That would probably be necessary but not sufficient.

Word to the wise!

How to get pumped up and finish hard tasks

Popular author Daniel Pink has begun a new podcast and the first of two episodes is particularly good. It’s embedded below.

Pink interviews Dan McGinn, author of a new book titled Psyched Up – The Science of Mental Preparation. The interview is really cool. Want to know what Stephen Colbert does every night before his show to get pumped? Check it out.

McGinn says when he looked across the preparation rituals of all kinds of high-performing people, he found that they all did different things to fill the following three needs.

1. Reduce anxiety
2. Increase confidence
3. Elevate your energy level (often with music)

I loved this interview, and just happened to listen to it as I was walking back to my office to tackle something I really dreaded working on. Something that made me feel a lot of anxiety.

What I did was this: I spent 5 minutes writing, with pen and paper, about my anxieties around the task. I’ve done that with a number of fears lately and it’s worked great to put things in perspective and help me turn down that anxiety. Then I spent just a couple of minutes visualizing the last time I successfully did the thing. It felt great. Then I put on some Bassnectar radio on Pandora and turned the volume up high. I told myself I’d do one Pomodoro of the task at a time, but once the first 25 minute period was complete – I was flying high.

Try your own steps to fill those 3 needs. I’m pretty excited about this model as a new tool.

About this blog (Q4 2017)

Blogs deserve love. As simple self-publishing technology, they have the potential to transform the world. This one’s helped transform my life – but I’ve been neglecting it. I’d like to try to change that.

Since moving from Google’s Blogger.com to my own self-hosted WordPress site here at Marshallk.com 12 years ago, this site has grown brittle. I just pared it down and I’m going to try to get back into the cadence of sharing things on it. If I can stick with it for a meaningful amount of time, then I’ll allow myself to invest some time and resources into making it look better. For now, I’m keeping it simple.

I’m going to try sharing one thing each day here that I find in my wide-ranging reading. I use a lot of automation, experts-as-filters, and a decade of professional experience in emerging web technology to consistently find great things to read and learn. I know that some of you will really appreciate the same things I appreciate. By discussing those things aloud, on the public web, we’re going to open up some new surface area for each other, some exciting new possibilities.

I hope you’ll join me. Specifically, I hope you’ll subscribe by email (I’m going to run this blog’s RSS feed through Mailchimp) and occasionally post a comment. I’ll reply. 🙂 We can act like we’re having a conversation at a party, it is called social media after all.

Thanks for stopping by. I wish us both luck.

How to Think About Four Different Types of Social Channels

There are four kinds of social channel communication in a model used by influence marketing superstar Matt Broberg. Matt shared this model in a recent interview on the excellent Influence Marketing Council podcast. I think this is a great model to help guide and deepen our thinking about community, marketing, and communication. Each category of channel has different strengths, weaknesses, and expectations.

Broberg’s four categories are:

  • Synchronous communication: real time, back and forth, low overhead, casual channels. Slack is a common example, Twitter another.
  • Asynchronous communication: channels where a response isn’t expected immediately, people tend to take a little more time to think about responses, it’s a little more formal. Email, listserves, and forums. Matt talked about Discourse as an increasingly popular example of contemporary forums.
  • Knowledge base: Where you share, store and access timeless information. Maybe that’s Google Drive, or an intranet. I have a personal wiki I created for myself that I started using PMWiki and I put lots of notes from things I learn there.
  • Discovery of new initiatives and developments: I’m going to call this the newsfeed model. Facebook at Work is a good example. I’d love a newsfeed for all my various platforms, updates from co-workers, my wife, machines, etc. This is a powerful type of communication platform, rich with opportunities!

I love this model and want to spend some time thinking about the various channels of communication I participate in, along these lines. Hope you found it useful too. This has been an update to my blog, a communication channel that’s mostly asynchronous, some part knowledge base. Have a nice day.

Will disinformation rock the world forever?

The future of information, misinformation, and public discourse is called “an arms race,” a very dismal situation – and offering some reasons for hope, in the latest Pew mega-analysis of an important trend on the internet.

Titled “The Future of Truth and Misinformation Online,” this massive survey of more than 1000 technology industry experts is rich with analysis and on a qualitative level, the following conclusion when the experts were presented with good and bad possible scenarios:

51% chose the option that the information environment will not improve, and 49% said the information environment will improve.

It’s a long and really good survey with amazing thinkers included. Amazing. It’s so long that I just consumed it by using the text-to-speech function of the Pocket mobile app while walking my dog and cleaning my bathroom. (A work call got cut short and another one rescheduled.) I had the app reading at the fastest speed possible and it still took 45 minutes! I highly recommend that method, though.

The fabulous automated highlighting service called Summarize that comes with Mac OSX says that across the entire collection, this is the most central paragraph:

Jerry Michalski, futurist and founder of REX, replied, “The trustworthiness of our information environment will decrease over the next decade because: 1) It is inexpensive and easy for bad actors to act badly; 2) Potential technical solutions based on strong ID and public voting (for example) won’t quite solve the problem; and 3) real solutions based on actual trusted relationships will take time to evolve – likely more than a decade.”

Here’s my personal favorite:
Jim Warren, an internet pioneer and open-government/open-records/open-meetings advocate, said, “False and misleading information has always been part of all cultures (gossip, tabloids, etc.). Teaching judgment has always been the solution, and it always will be. I (still) trust the longstanding principle of free speech: The best cure for ‘offensive’ speech is MORE speech. The only major fear I have is of massive communications conglomerates imposing pervasive censorship.”

But there are hundreds of other informed perspectives in this write up. I recommend it highly.

SSCC (Stop Start Continue Change) and a daily activity log

“Captain’s log, stardate…” Can you picture Captain Kirk dictating his captain’s logs on the Enterprise? I sure can.

I’m the captain of my own life and career, and while the wind and seas are often stormy, I’m having a great time exploring.

For the past few years, off and on, I’ve been keeping a short log each day of the day’s activities. Just a few lines on what I did during the day. I’ve found that it helps keep things in context, helps me keep track loosely of how long I’ve been working on some things and how long it’s been since I worked on other things. It’s good for accountability and perspective.

I’ve gotten pretty good at logging at the end of the work day, but I’ve not been great at going back and reviewing those logs.

Tonight I went back over my entries so far this month with the following process, which I thought might be of use to you as well.

1. Make a plan

This right here is my plan; it is said, by the way, that one of the best ways to reduce stress about a situation is to write down a quick, if temporary, plan for dealing with it.

2. Read the past week or so’s entries

I ended up reading all this month’s.

3. Identify outstanding issues, ongoing challenges, highlights, and opportunities

The Institute for the Future says that it’s essential in this era of information overload to be able to effectively and efficiently extract actionable insights from the river of input flowing past us all the time.

4. Reflect

Intelligent action requires both knowledge and focused thought.

5. SSCC: Stop, Start, Continue, Change

Here’s the most important part. I took notes on all of the above, then I made a list of things, based on what I’d observed about my own activity, that I would like to stop, start, continue, and change.

6. Reread

I reread the entries again, there weren’t that many of them. “When we reflect on what we perceived during the journey, we receive a whole new level of information,” Sandra Ingerman once wrote.

7. Revise SSCC

In this case, I found that my particular observations in this case were easiest for me to understand when I put them in a specific order. So I wrote out a few sentences, based on my SSCC list.

8. Record your commitments

I put mine in Trello, as a repeatable checklist (drag to “done” column to mark done).

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That’s my new process experiment – now I’m going to try to use this checklist each work day! I’ll be recording how it goes, of course.