It’s true. Second Life, it’s all the rage amongst lots of folks – I had never heard about it before SXSW and I heard SO MUCH about it there. Like the American Cancer Society held a virtual relay for life event in Second Life. People were talking about using it for prison recidivism reduction and other forms of rehab. As a means of socialization for the severely disabled. All kinds of stuff.

To get a taste of where this wild new world is going, check out New World Notes. I got to have dinner with the author, James Au, in Austin and I think what he’s doing is great. Second Life is interesting enough that an exec from the company that runs it will be speaking at the Net Squared conference on Web 2.0 and social change.