Well Socialized Analyst Merv Adrian Goes to Gartner

Data analysis and business intelligence analyst Merv Adrian announced on his blog today that he’s going to giant analyst firm Gartner and his discussion of the decision is really interesting. He just spent the last two years independent, is very active in social media and will now join a much more traditional organization.  He’s on Twitter at @merv.

It was just two months ago that Michael Krigsman welcomed Adrian into the Enterprise Irregulars working group.  Other members of the group work in big firms as well.

Adrian credits boutique analyst firm RedMonk with inspiring many of his strategic beliefs about how analysts can participate in social media and offered a good critique of standard practices in response to a James Governor blog post discussing Gartner’s social media last Spring.

As for participation by the old guard, they have a way to go. Just today I heard of an analyst being called out for putting “too much good stuff” in his/her blog. The notion that it might be a way to draw eyeballs to the for-pay content is still beyond all of them. And with rare (though exemplary) exceptions, twitter is for broadcast, not for dialogue; even if they tolerate some limited interaction with those outside the paywall, it’s probably that they aren’t noticing it. They are most definitely not encouraging or motivating it.

That should give you a little taste of what Merv Adrian will try to bring to the biggest analyst firm in technology, and a firm that is widely considered behind the times when it comes to social media.  (Though neither Governor nor Adrian agree with that sentiment.) I haven’t listened to the Sage Circle podcast linked-to at the end of his announcement post yet, but I’m sure that will be good too.

Adrian describes himself as: Technology analyst and consultant, 30 years of industry experience, covering software mostly, hardware sometimes. Former Forrester SVP.

I don’t know Adrian, though I have been following him since putting up this post on ReadWriteWeb about how to follow hundreds of analysts on Twitter with a single click.  Anyone who gets props from James Governor, Carter Lusher and says the kinds of things it looks like Adrian does has got my interest piqued, though.  Good luck in the new gig Merv, and keep blogging.

via Going to Gartner « Merv Adrian’s IT Market Strategy.

This post is the beginning of an experiment wherein I put up quick bits about found links that are too long for Twitter but not quite the right fit to post on ReadWriteWeb.