Author Archives: Marshall Kirkpatrick

CrossPosted: 10 Things You Can Do With Mixed Media RSS

If you’re already reading the SplashCast blog, and you really ought to, then you’ll see this post there. I worked on it for quite awhile though, am quite proud of it, and wanted to post it here too. If you like it, there’s no shame in giving it a click over on Digg.

rsslogo.jpgRSS, or Really Simple Syndication, has played a huge role in making the internet what it is today.  It’s made blogs and podcasts subscribable, it’s taken search to a new level and it’s changed the way many people read news.  The web continues to change, though, and our use of RSS can change as well.  Different types of media – video, photos and audio – are taking the web by storm.  Our collective engagement with that media by RSS is still in its infancy.

My definition of a mixed media RSS feed is this: it’s a feed created for the delivery of video, photos, audio files and other media items all together by RSS.

rssscreen.jpgWe here at SplashCast are proud to be some of the first to implement a type of strategy that we know that many service providers will unveil soon.   Today, we’re the only company that provides a way for you publish a channel of mixed media content (video, photos, audio and more) that’s subscribable by RSS and can be displayed in an embeddable player.  Other services will offer this soon, but we’ve got a whole lot more up our sleeves in the mean time.

For now, when we present our list of 10 Things You Can Do with Mixed Media RSS, we refer to SplashCast feeds.  These are big-picture use-cases, though, that you’ll see people exploring with many media delivery services in the future.  I’d love to read some more ideas, so please don’t be shy in comments.  What can you imagine doing with an RSS feed of any videos, photos, podcasts and PowerPoint files all put together, with voice overs, live links on text pages and more?

What Can You Do with Mixed Media RSS?

  
Get Your Media Into Blog Search Engines  
Get SEO From Your Videos, Photos, Audio

pugs2.jpgRSS feeds are the primary way most blogs are indexed by blogsearch engines, and sure enough thanks to RSS your SplashCast shows will appear in blogsearch results as well.  If you post your media in a blog post, then it will have twice the search engine juice.  If you just put it up in your sidebar or any other type of page, it will still be indexed.  We think that’s a pretty big deal and we’re always working on making this part of our service more powerful.  Right now Google Blogsearch RSS feeds will find SplashCast shows more reliably than the site’s regular search or Technorati, but we’ll continue to work on increasing the search engine optimization of media delivered through SplashCast.  Remember when blogsearch engines started indexing Twitter feeds?  Those sites are set to start indexing all kinds of personally produced media – including user generated media feeds in general.

Mix All Your Web Content Together  
Add Your Own or Your Favorite Rich Media to Your Other Feeds

feedsplices.jpgWhen your media has an easily accessed RSS feed, there’s all kinds of 3rd party services you can plug it into.  For example, you can use services like FeedRinse, Tumblr or others to splice your SplashCast media feed with other feeds you produce.  That means you can offer one RSS feed that combines your narrated photos, videos, PowerPoint presentations or whatever else you put into SplashCast along with your blog’s feed, your Del.icio.us bookmarks or any other RSS feed.  Put that spliced feed through FeedBurner and you’ve got a full-flavored RSS experience with analytics and easy subscription – even by email.  Why not replace your blog’s current feed in FeedBurner with a new source feed that’s your blog plus your media feed spliced together?  That way your subscribers can recieve text and media you publish.

Report Breaking News in Mixed Media  
RSS Enables Fast, Automatic Notificationrasasa.jpg

If you’re covering an important event in video, narrated photos, audio or a combination of all kinds of media – why not run your SplashCast RSS feed through an RSS-to-IM service?  Zaptxt, Rasasa, FeedCrier and other services will let your viewers sign up for an Instant Message or SMS whenever your SplashCast RSS feed updates.  No need for them to keep checking back to see if there’s a new installment to your breaking coverage!

Create A Collaborative News Network  
Splice Your Feed With Other Peoples’

Splicing together multiple SplashCast channel RSS feeds into one RSS feed (using FeedRinse, FeedDigest or another 3rd party service of your choice) lets multiple users collaborate while retaining individual attribution and control over their personal  channels.  Right now we limit each embedded player to displaying one channel – but RSS subscribers can easily watch one feed that combines multiple channels.

Make Your Podcast Subscribable Wherever It’s Embedded  
Let Your Fans Help With Distribution

Because every SplashCast player lets viewers subscribe by RSS with just two clicks, every fan of your audio or video podcast that grabs the embed code becomes another point of distribution not just for embeddable players but for RSS subscribers as well.  YouTube’s embed code is great, but SplashCast provides embed code in the player itself and each channel’s RSS feed for people who want to stay up to date on a channel without posting it to their own site.

Send Narrated SlideShows to Your Family and Friends  
The Easiest Way to Subscribe to Media RSS Feeds

You probably know people who use My Yahoo, Live.com or other common, basic ways to read feeds.  SplashCast lets you narrate over photos, mix in videos and music – and all of that can be added to these common, basic feed readers with just two clicks.

Make Your PowerPoint Presentations Subscribable  
Put Legacy Content to Work on the Live Web

If you create a lot of PowerPoint presentations for a class or for work, why not embed all of them in one player on a web page and let your audience get all the newest presentations by RSS?  We’re very excited to help people put the huge number of legacy PowerPoint files they’ve created on the web and deliver new ones easily by RSS.

Host Old-Fashioned Radio Contests, Web 2.0 Style  
Anyone’s New Media Can Be Interactive

It’s easy to turn “the first three callers after we play song X will win a fantastic prize” into “the first three subscribers to our feed who email when we run a video or show a photo of X will win an incredible prize.”  We’ve got a number of SplashCast users who are running contests for people who embed their channel on MySpace pages – but why not use contests to expand your RSS subscribers?

Subscribe to Spiritual Teaching by RSS  
Illumination by Syndication

Wether your preference is ZenCast.tv or the Southside Assembly of God – you can subscribe by RSS to a wide variety of religious materiel through the SplashCast catalog.  Does Bill Clinton count as a spiritual teacher?  If not, Tracy Chapman definitely does.  Both are coming soon to the TED Talks channel.  Who wants a dose of corporate branding overlayed on top of their heartfelt media?  SplashCast lets you deliver your message to your subscribers without our name and logo getting in the way.

Brush Up On English as Your Second Language    
Syndicate Educational Media

Language learning is one of the most widely popular uses of the web and we’re proud to have the excellent show English Feed  distributed made with and distributed through SplashCast.  It’s just one of many educational uses made possible by mixed media syndication.

These are just some of the things you can do with a mixed media RSS feed.  What else can you think of?  There’s lots of possibilities in sports media, real estate, health care – you name it.  The underlying theme, though, is that when media is delivered by RSS it is more flexible and dynamic than ever before.  

The innovation is only beginning.  We’ll be rolling out something based on RSS later this week that will knock your socks off and we’re sure that other media delivery services are working on a long list of exciting features as well.  Tools that make publishing easy combined with widespread use at varying levels of RSS reading technology, will help make the web an incredibly fecund medium long into the future.

Check out SplashCastMedia.com for a taste of mixed media RSS.

Baby Pictures

Sometimes you’ve got to take advantage of having a personal blog. Doing a file transfer between computers tonight and found these. The one with my dad looks so much like me! I promise to return to regularly scheduled posts about stuffy internet matters soon.

Twitter’s Downtime

How much growth has Twitter lost because of all the time it’s unavailable? I have never engaged in sustained use of a web app that is down this much – I can imagine large numbers of other people just walk away and never come back. Everybody says Evan Williams has struck gold in this wildly succesful new service – but I’m sure he knows there’s a real risk of that never proving true do to constant service problems. Good luck to the Twitter folks – I sure wish the site was up!

NetSquared Putting Money Where Their Mouths Are

I used to work for a wonderful nonprofit tech project called NetSquared – great people doing awesome work. They’re about to have the second annual NetSquared conference and here’s the text of an email they sent out – check it out and help them help awesome nonprofit groups if you can. Billy Bicket, the author of the email below and a very smart man, tells me that this year is going to be very different than nonprofit events in the past. I think you’ll agree.

You already know that we are going to do it again.
NetSquared Year Two (N2Y2) is set for Cisco on May 29 and 30. Last year
was a great conversation. This year, it’s all about action.

We will be bringing together the resources – money, talent, and
committed individuals – to accelerate 20 social benefit technology
projects. Those 20 projects will have a chance to compete for cash from
the NetSquared Innovation Fund, which will be awarded at the conference,
following a NetSquared community vote.

There’s a lot to making those two sentences happen. We all have plenty
of to dos – some are ours and some are yours.

Our own Billy Bicket has spent the last 30 days working with key
advisors (find the N2Y2 Advocates, to date, and Advisors here
http://www.netsquared.org/2007/partner/advocates) to hone the guidelines
for those 20 projects. When projects are nominated they are posted here
http://www.netsquared.org/projects.

Now, we’re turning the process over to you. We’re looking for a total of
20 Featured Projects. You (or the project itself) can submit nominations
here. On 4/6, we’re closing the nominations; and on 4/9, we’ll start the
voting. On 4/16 we’ll announce the winners. Two reps from each of the 20
Featured Projects will receive an all-expense paid trip to NetSquared.

And that’s just for starters. At NetSquared the Projects will make their
pitches to developers, funders, helpers, thinkers and disseminators.
Every project should receive a big boost and a few will get a nice
dollop of cash on top of it.

So, that’s what you are going to be working on – nominating and then
selecting the projects. Here is what we’re working on back at NetSquared
World HQ: Getting the conference paid for, bringing in the resources to
put dollars into that Innovation Fund, and making sure that conference
is filled with a mix of resource-full folks who want to come together
and make a difference.

So, specifically, please:

1. Nominate a project (which probably means getting the project
sufficiently jazzed to nominate itself [we’ve kept it pretty simple and
non-time-intensive. Cut and paste message for you to send to your
friends and favorites, below)

2. Review the nominated projects as they are entered, so that you can be
an informed voter in the first week of April.

3. Please stay tuned (patiently) about public ticket distribution. Our
motto this year is “no attendees; only participants”. We are working on
outreach to assure that the various needed constituencies are ‘in the
room’. After that, we expect that we will have approximately 50 tickets
open. We will be posting a simple form on the website in April, whereby
those interested in participating can tell us more about how they plan
to contribute to the success of the conference.

4. Are you willing to be listed as an Advocate again this year? Please
drop me a line and it shall be so.

Wow, No More InfoWorld Magazine

I can’t believe InfoWorld magazine is closing shop (“going online and focusing on events”). Editor in Chief Steve Fox has a good take on it over at Info World’s site. I am really going to miss it! That’s my main connection right now to the business tech world. I love several of the columns over there and am majorly bummed at the loss of the physical magazine.

InfoWorld’s been going for 29 years and though I’m all about the online world – I’m unlikely to read it anywhere near as often as I do when it gets mailed to me. I used to read InfoWorld on my breaks at the convenience store I worked at while I built up my tech business. I have a lot of happy memories of that – even if I couldn’t discuss the articles in InfoWorld with as many store customers as I could newspaper stories about things like the world’s ugliest dog (warning: very ugly dog).

Holding and reading magazines is something I do not want to give up. Granted, InfoWorld is the only free industry magazine I get that I regularly read. Some, like everything in KMWorld except David Weinberger, are so bad that I get mad when they show up in the mail.

I must admit, another question that comes up is this: is it a print media thing that’s going on here or is it that InfoWorld’s basic thrust of Enterprise 2.0/Service Oriented Architecture, etc. was fun for me to read but isn’t widely enough accepted in enterprise tech to support the magazine any more? Maybe it’s actually a bunch of crap that us web 2.0 heads like but doesn’t actually work as promised in the business world. I honestly don’t know. I hope that’s not the case but it would be irresponsible not to consider it.

Big Changes at SplashCast

I’m thrilled to write that we made some much needed changes to the player at SplashCast yesterday – the darned thing should really deliver like it’s supposed to now. There’s a whole lot of potential that wasn’t being realized but I think these changes will help. RSS is going to be big; readers here know how much I love RSS – that’s going to be at the center of SplashCast’s strategy and is a major part of why I joined the company.

Here’s my post on the changes over at the SplashCast change; big thanks to Mashable, Centernetworks and Widgets Lab for their unsolicited coverage of the revision.

Here’s the new player – give it a click and let me know what you think of the changes we’ve made:

Feature Request: Pause This Alert

My ongoing list of feature requests for the perfect RSS to IM/SMS alert system got longer this morning. Last night I got a pretty darned fast notification of the NBC/Newscorp partnership story in LA Times – which is great, but now my alert for YouTube in the news is ringing off the hook with follow up coverage of the same story. I’d like to be able to tell Zaptxt to pause that particular alert for like 24 hours, then turn it back on. I’d turn it off, but I don’t want to forget to turn it back on again once this story has passed.

To be honest, I’m also not very happy that it took an hour for Zaptxt to bring me the story in the first place. Mashable and PaidContent already had it. I’ve got the service set to alert me “as soon as possible” so why did it take an hour? I’ll go on the record right now and say I’d pay $25 or something every month for my monitored feeds to be pinged every 5 minutes. That’s not a mass market service or price point, so it shouldn’t be too much to ask for.

Here’s my previous list of feature requests:

1. IM me if I’m online, if I’m not then SMS *and* email me the URL of the feed item if I’m not online (Rasasa and zaptxt each fill different halves of this request)
2. Let me set the hours I want to recieve SMS alerts, outside those hours email me. (rasasa does that)
3. Send me the first 25 characters or however much is possible from the feed item, not just its title (anothr.com does that by Skype IM but no SMS is avail)

4. let me unsubscribe from alerts for a particular feed by responding to a text msg
5. don’t send me alerts an hour or two after the item was available – if I select “as soon as it’s available” then send it to me within 15 minutes every time. I hate getting an alert for something only to find that it’s already got 5 comments and 3 trackbacks on it. Experiences like that really mitigate my trust in the service.
6. filter for duplicate URLs, titles or both at my request. (feeddigest can be folded in to existing services if you want to do the leg work)
7. let me exclude particular feeds from my search results. i want to know when my name is used online, for example, but not when it’s in the author field of my own blog.
8. easy integration with Dapper, Yahoo Pipes or some other feed creation tool so I can get alerts from feeds that don’t exist yet would be nice.
9. easy import and export of OPML files.
Is that too much to ask? lol, I trust that if and when more people start using services like this it will be in the interest of vendors to become increasingly sophisticated in what they offer.