Last weekend I started what I’d like to make a regular series of blog posts rounding up some of the most interesting conversations I was fortunate enough to have over the previous week on Twitter. Here’s last week’s about blockchain, news algorithms, and people discovery.

Above: thinker @LAPrice, CMX community summit founder David Spinks, and marketer Dave Ewart. Three men, but I also got to interact a little with Margaret Cho this week, which was awesome!

This week’s highlighted conversations, which I welcome you to join me in or just check out from your own vantage point, include the following.  If I mischaracterized what anyone was saying, please do let me know. 😉

I’m @MarshallK on Twitter and would love to chat with you, too.

Ethics and the Autonomous Organization

An incredible but under-reported thing happened this month when an organization called The DAO raised $120 million in two weeks (now almost $150m), all from people buying into what’s called a Decentralized Autonomous Organization.  As Wikipedia says, “A decentralized autonomous organization (DAO), also known as decentralized autonomous corporation (DAC), is an organization that is run through a set of business rules that operate within computer code (smart contracts).”

The DAO platform will allow shareholders to vote on proposals for financial and technical resources to be deployed in some really interesting ways.  I’ve heard of decentralized autonomous organizations more and more lately and the easiest example of one to wrap your head around may be an autonomous taxi that drives passengers around, but isn’t owned by anyone in particular, it just caries out a set of rules its been programmed to follow, and makes money, which then goes to the shareholders who funded its creation.

Stan Higgins writes a good overview of some pros and cons of The DAO on Coindesk this week.  My Twitter buddy LA Price puts it differently, though.  “The skynet kickstarter just made it’s first milestone?” he quips, “I wouldn’t be at all certain that the DAO is an unalloyed good thing.”  Thank you for saying that!

I ran a Little Bird analysis to see who in the world of Blockchain (the broad medium in which the DAO will operate) appears most interested in Ethics, and found author Don Tapscott, @BigPrivacy, EtherumLabs, philosopher Melanie Swan, and Michael Parsons at the top of the list.  Good to know.

One Cool Community Building Hack

I posted this poll this week and thought the results were real interesting.

Thesis: We’re in the 3rd inning of the era where networks & communities are key factors in business, life.

— Marshall Kirkpatrick (@marshallk) May 20, 2016

David Spinks replied, which led me to visit his profile which led be to his pinned Tweet – which I absolutely LOVE.

Community building hack: spend 10 years building trust and relationships. #silverbullet

— David Spinks (@DavidSpinks) January 19, 2016

When The Chips Are Down, Social Media!

I was marveling at how few people had wrapped their heads around the great ideas articulated by Chris Boudreaux and Constantin Basturea of EY in this post where they explain just one of countless examples of ways that listening to the social web offers tons and tons of value to people throughout any organization. Why are we just now figuring that out?!? One of my co-workers told me they thought it was because social media is still being staffed as an entry level position. So I asked in a couple of Twitter polls.

Do you think corps are staffing social media correctly, relative to its level of opportunity for strategic value?

— Marshall Kirkpatrick (@marshallk) May 19, 2016

Poll: is “social media” an entry level marketing role in your organization?

— Marshall Kirkpatrick (@marshallk) May 19, 2016

My favorite response to all of this? Dave Ewart’s words: “In other words: ‘Would you give the most visible role in the company to most junior hire?'”

Well said, Dave! When you put it like that, the missed opportunities here seem all the more egregious.

See also: Influential Women in Smart Cities

I had a great time researching this blog post this week and people seemed to really dig it.  It’s much more interesting stuff than I thought when I got started.  Sustainability, money, gender – high stakes.  Check it out.

Smart Cities: The 5 Most Influential Women to Know Online https://t.co/3apj6Nq8N8 pic.twitter.com/iGrI8gLgzL

— Marshall Kirkpatrick (@marshallk) May 19, 2016

This morning I was looking around the great subscription tech blog The Information and noticed they have a “comments of the week” blog post, where they highlight the best comments posted over the week by their readers.  I love that!  It’s a great way to really dig into the value that great community conversation offers – and a great way to encourage more.  It’s like the Letters to the Editor section in print media.

All of our networks are rich with opportunity but almost all of us fail to tap into them enough.  I need to be talking to my professional advisors more than I do – but I also want to dig into the inbound conversations I’m having online more than I am.

Toward that end, I want to try doing something inspired by The Information – but based on the place online I’m most active: Twitter.  Thus I offer, for our mutual enlightenment and inspiration, the Top 3 Best Replies I Got on Twitter This Week.  I want to highlight them, put them in context, share the wealth of information available if you follow the people and the content in these conversations, and encourage my network on Twitter (and elsewhere) to meet each other.  I am super grateful to be able to have all these awesome conversations in a given week!

In no particular order…

Gabe Rivera and the Facebook Newsfeed

No doubt you’ve heard the controversy this week over Facebook allegedly instructing contractors editing their super influential top news widget to suppress links to conservative websites.  Jason Calacanis said on This Week in Startups that he thinks a part of it is that many of the conservative sites in question are more focused on commentary than on the kind of original reporting that Facebook wants to highlight.  That’s a fair, well informed guess at part of what’s going on there.

I really like how Gabe Rivera, founder of venerable tech news aggregator Techmeme and great political aggregator Memeorandum, puts it.  Techmeme has had humans helping machines by editing story selection and even headlines for years.  I interviewed his first editor Megan McCarthy 7 years ago.

Gabe Tweets, “A contention (now more poignant): a key avenue for improving News Feed has always been to introduce certain forms of human editorial input.”  I said the winning team is almost always hybrid, intended as an allusion to Tyler Cowan’s writing about human/machine hybrid chess teams, and Gabe replied, “I’m sure it’s hybrid already by some definition. What I’m claiming is per-story moderations could improve NF [newsfeed] experience for all.” (Emphasis added.)  As Cowan says, the future belongs to humble humans collaborating well with intelligent machines.

Andreas Antonopoulos on Surveillance Privilege

I’ve had the incredible privilege this month to facilitate two long conversations between blockchain expert Andreas Antonopoulos and futurist Dr. Wendy Schultz – both, according to our data at Little Bird, the most influential people in the world in their respective fields, blockchain and women futurists.

Antonopoulos told us stories about research into things like mnemonic wallets, where refugees can upload their financial assets into the blockchain, flee across international borders, then retrieve their money later using nothing but a 12 word passcode they have memorized.  And multi-signatory property ownership based on the blockchain, which has been used for example in societies where women have traditionally not been allowed to own property.  With multisig Bitcoin wallets, if one woman’s husband tries to take her property, he’s unable to without the signatures of the other 6 women who all own it together.  Incredible.

I haven’t been able to share these inspiring stories anywhere outside of telling everyone I know in conversation, but I did Tweet the following this week: “If you’re not worried about gov & corp surveillance, you’re among a very privileged fraction of people on earth,” says @aantonop #Memorable”

Some people were unclear on what that meant, but Andreas stepped in to the Tweet stream and clarified really well. “Everyone is surveilled. Often that surveillance is by oppressive/brutal governments. Ours isn’t (yet) = privilege.”  As he said in a conversation we had this month, there are 7 billion people on earth and most of them do not have the privilege of shrugging at surveillance.

Sylvian Carle on the Social Graph

I found myself looking at the Likes tab on a few cool peoples’ Twitter profiles on my phone this week and was struck by what a goldmine it is.  It’s another case of getting to leverage someone smart’s judgement and ride along to discover what they discovered.  I said “I spend far too little time on other peoples’ Likes tabs, and I bet you do too.”

To that I got a great reply from Twitter developer advocate turned VC Sylvian Carle, who added “and follow, for people with a small follow list (less than a few hundreds).”  By that he means looking at who the people you follow are following themselves, in particular the really discerning people who follow less than a few hundred people.  Another great reminder.  Back when I was working as a journalist I used to regularly visit the “following” page on the Twitter profiles of rival writers like MG Siegler and Liz Gannes.  They’d meet people face to face in Silicon Valley and follow them on Twitter, then I’d discover them and learn about new companies that way.  Finding the people followed by experts and influencers is core to the discovery power we’ve built at Little Bird, too.  Here’s who Sylvian’s following – some really interesting looking technologists and startups.

Ok, I was going to write about the top 5 conversations I had this week but just putting these 3 in context has taken a good chunk of time.  I also really appreciated threads from Matt Heinz on inspiring B2B marketing thought leaders, Todd Barnard on connections between artificial intelligence, Marshall McLuhan, Flaubert and Voltaire, Ethan Jewett on influencer data analysis and male dominance, Richard MacManus on the distribution of his great new email newsletter Augment Intelligence, my former co-worker Nate Angel on the gender gap in data capture, Adam Duvander on dreams coming true in geolocation APIs and VC Semil Shah on Lemkin bravado, startup growth and scale.

I love Twitter so much!  You should come join me there for fascinating conversations about the future, throughout the day while we work.  I’ve been really busy this month so my numbers are down on Tweet frequency (by 13%) and mentions (24%).  But none the less: the network is rich with opportunity.  And as I say in the tweet I pinned:

In a networked world, the more you contribute to the network, the more connected to flows of value you become. pic.twitter.com/ptDSpT2n29

— Marshall Kirkpatrick (@marshallk) January 5, 2016

I’ve been nominated for the awesome B2B News Network’s Social Listening Influencers Index (nominate someone you love, I swear I don’t know who nominated me but now I love them). When asked questions by the press, there’s always an opportunity for a blog post, too!  (See Dave Winer’s Why I Don’t Do Interviews)

Here are my answers to the questions they asked, I hope you find them useful and check out B2B News Network – they’re a good site.  And I don’t say that just because they gave Little Bird a glowing review!

1. How can professionals become better social listeners?

A few tips from my experience:

Find credible experts on social media and listen to what they talk about, don’t just listen for the mention of your brand’s own name.

Second, try making a habit of reading 3 or 5 messages in your stream for every 1 you post.

Third, turn on mobile push notifications for selected influencers on Twitter – you’ll really get to know them and the cutting edge of your market that way!

2. How did you become proficient at social listening? 

The method I’ve developed over the years is: (1) oversubscribe, (2) then create a filtered feed of just the highest-priority sources. Then (3) create a system that makes it easy to see almost everything from the high priority list (mobile push notifications, browser bookmarks). Then (4) dip into the general non-priority feed from time to time to see what serendipity delivers.  Repeat! Engage!

3. What’s different about listening for brands vs b2b? 

There’s a lot of overlap, but in B2B – a single conversation can include insight that informs a company’s whole strategy or opens up a big line of business.  A mention is less likely to drive a lot of direct sales (I don’t know how much that really happens in B2C either, directly) but is more likely to help inform would-be-buyers when they see favorable mentions showing up in search.  So listen, engage, and earn supportive engagement in return.  Also, B2B influencers may be more interested in two way dialogue, whereas B2C listening is more closely associated with immediately transactional relationships.

4. How does social intelligence help YOUR business? What do you use it for? 

We use social intelligence to look for opportunities; opportunities to find new customers, opportunities to be informed early about important trends, and opportunities to help the customers we already have with their efforts.  By systematically watching the social web for a combination of source-based, validated, popular, and keyword-laden conversations, we discover all kinds of opportunities.

5. How is social intelligence related to content marketing?

Social intelligence surfaces opportunities to curate content and build relationships upstream and downstream.  It surfaces inspiration of topics, trends, keywords, and collaborators for all kinds of content marketing efforts.

6. What is the best way to reach/follow you? (Twitter handle, email, etc)

@Marshallk, marshall@getlittlebird.com and 1-503-703-1815

How’s that look to you? Disagree with any of the above? Thanks for stopping by!

It’s been 9 years today that I’ve been on Twitter. It’s a huge part of my life.  So much so that I started a company based on it.  I wrote over on the Little Bird blog today all about some of the things I’ve learned over these 9 years.  I hope you’ll check it out – and check out Little Bird.

As the world moves away from believing as much as it used to in brand communication, toward a world of networked peer communication and a real emphasis on authenticity, I think there’s a new way to achieve scale.

Picture a person who’s earned a big, relevant, audience online because they’re smart, entertaining, and they have good taste. In B2B, they’re probably forward looking, well-connected, and good at critical thinking. You can’t BS them, at least not easily.

One-to-one communication with people like that is a powerful new way to communicate with the world at scale. If you can win them over, they’ll tell their large, relevant, audience about your business. When they do, it will be more relatable, authentic, and credible than anything your brand voice says directly to the world.

In order for smart, well-connected, critical thinking people who have built big audiences to tell those audiences about you – you’re going to have to communicate with them one-to-one, authentically, credibly, and probably over time. You’ll want to be strategic about it, because lots of people want the attention of people like that. Unless it’s available for sale, you’re going to need to earn it.

I made a little white board sketch about it.

Communicating with your target market at scale, by building authentic relationships with credible market influencers.

The idea here is that your company wants to communicate at scale with your target market but that market now has a shield of authenticity around it. Direct brand communication is too often inauthentic and thus ineffective. But influencers have authentically earned credibility and can speak to your market at scale. Thus, communicating one-to-one with them, with authentically earned credibility, is a way to achieve that scale. To do so, be relevant, interesting, consistent, and use flattery while maintaining your dignity.

All of this is made easier than ever, of course, by the technology we’re building at Little Bird.

We announced today that Little Bird has closed a new round of financing and I have changed roles at the company.  Long-time COO Ben Kaufman is now CEO, bringing tons of experience and smarts to the top of the organization – and my new role is co-founder, company evangelist and chairman of the board. I am really excited to rock this new position and spread the word far and wide about the power of discovering influential expert voices and insights on the social web.

I’m focused on telling the world about Little Bird (something I love to do), and opening doors for technical integrations with other products in the marketing tech stack and beyond.  Our company announcement is here and we got some nice local press from Oregon Live and the Portland Business Journal.

Big, big thanks to Mark Cuban, Jason Calacanis, Oregon Angel Fund and all our awesome investors.  I’m really proud to get to work with them and will forever be grateful for their support. I’m super thankful for my wife whom I love (Mikalina was essential to founding the company with me). Thanks to co-founder Tyler Gillies. And to the great team we’ve built to propel the company into the future.  There’s a lot more to do.

If you haven’t seen Little Bird lately – it’s not like other “influencer marketing” platforms.  If it’s been awhile (or never), I’d be honored to walk you through it personally.  This is the kind of thing people say when we do that together:

WOW! #MindBlown –> @getLittleBird is game changing influencer & expert discovery! Thanks for the chat @marshallk

— Britney Muller (@BritneyMuller) November 23, 2015

Being CEO these past few years has been a great learning adventure.  Now I’m excited to take things to the next level by focusing on my strengths: connecting with the world at large, largely through the social web.

My last public act under the CEO title was this morning’s live Ask Me Anything on Product Hunt, but I’ll be aiming to do a lot more stuff like that as company evangelist.

And now, into the future we go! Drop us a line and we’ll show you what we’re building.