Listening to a low-audio-quality, high-value podcast interview with Mike Arrington of tech review super-blog Tech Crunch on how to promote your work to bloggers. Interview by Jeremy Pepper. Lots of good thoughts. Adding it to my archive of info on pitching bloggers. Interesting note, Arrington says that if you must use Bloglines to estimate the number of subscribers a blog has you should multiply the number there by 5 because it has 20% of the market share. That’s not what my experience has been, I see a formula more like Marnie Webb’s 2X estimate – but there’s another opinion for you.

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