In my last post I wrote about testing two rich media popup tools that are very cool – Apture and Zemanta‘s new Balloons feature. It didn’t work so well to use both in the same post, so this is a post about puppies, popsicles and pennies with just Zemanta markup. If you’re reading this by RSS or email and are curious what’s going on – it’s pretty awesome, but you’ll need to click through to the site proper to see it.

Update: You can’t really use both at the same time on the same blog – Apture hijacks all of Zemanta’s balloon links. You probably won’t be able to see Zemanta links now, but I’ll be posting a full comparative review of the two services tonight or tomorrow on ReadWriteWeb.