If You Think RSS is Dead Then That’s Your Loss and It’s a Big One

60 Comments 08.25.09

Sam Diaz at ZDNet tonight wrote the latest admission that he’s not using his RSS reader anymore. I have a lot of respect for Sam’s writing, but I am having a hard time believing that he and so many others say they no longer even bother to read feeds. Twitter, Facebook and aggregators like Techmeme or Google News suffice for Sam, he says. He’s far from alone.

They sure don’t suffice for me. I do get a whole lot of story leads, perspective and more from Twitter (something I wrote about in an article titled Twitter is Paying My Rent) but RSS is no less important for me today than it used to be.

I’m hesitant to write about my own research methods, to be honest, because if my competitors want to abandon RSS that’s just fine with me! But for other readers here, I will say that social media like Twitter has only added to my inflow – not replaced feeds at all.

I will tell you that I no longer use Google Reader or Netvibes. Instead, I use open source software on our own servers that is more customizable, more reliable and more efficient.

Our team scans over thousands of company RSS feeds each morning for updates (what news writer wouldn’t do that?) and we use an open source customizable meme-tracker to make sure we haven’t missed anything important. We use open source RSS parsing software to set up a dashboard tracking all our competitors’ feeds, we use an RSS to IM alert system to get some feeds sent to us right away and at least some of us use Gmail Webclips for another layer of ambient feed tracking.

We use Postrank to track breakout hits in niche blogs and we use tools like Snackr or the just-launched LazyFeed to keep an eye on specific feeds or general topics.

In other words, I use RSS all day long. Anyone who is competitive in their field and doesn’t just might be crazy.


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  • http://superfeedr.com Julien

    RSS isn’t dead… however, I think it’s usage is doing a massive shift and that RSS readers (and more generally any RSS tool) that we used in the past is probably not going to be used as widely.

    My bet is that RSS is slowly returning behind the scene where it belongs to power services without having the user even caring about them. RSS is a great technology, it’s never a good product!

  • http://twitter.com/rrhoover Ryan Hoover

    Like many others, Twitter has become my preferred content discovery tool over RSS. However, Twitter is a compliment and by no means a replacement.

    I still have yet to find a great app that aggregates RSS feeds with rich social integration. If anyone knows of one, please share.

  • Alex Calic

    Totally agree with your position Marshall as its impossible to follow Facebook and Twitter streams in real-time- all day long. Eventually you will miss something that can be captured and consumed at your convenience through an RSS reader.

  • http://www.cloudave.com/link/oh-no-the-rss-debate-again CloudAve

    Oh, No, the RSS Debate Again……

  • Joe Perrin

    And here I thought I was cool by using Google Reader. I’ve used it since it’s release.

    But I’m looking for a better feed reader. What is this open source reader that “is more customizable, more reliable and more efficient.” ?

    RSS is my crack. Couldn’t imagine my life without it.

    Good post as usual Marshall.

  • http://techspokes.com Jeff

    I’d be information deprived without RSS. The breadth of information available in RSS eclipses Twitter. Better tools for getting at content found in both is what’s needed.

  • http://scobleizer.com/2009/08/26/rss-interesting-or-boring-hint-marshallk-and-louisgray-were-not-normal/ RSS: interesting or boring? (Hint @marshallk and @louisgray, we’re not normal)

    [...] Marshall Kirkpatrick takes on the “RSS is dead” meme, started by Steve Gillmor, but really started by all those people who haven’t been using RSS much anymore. [...]

  • http://www.artillery.ch Benjamin Wiederkehr

    I’m also using RSS as my main source for stories on various platforms: Google Reader for the full content, Lazyfeed and a Netvibes dashboard for real-time tracking and spidering further platforms for keywords like Flickr, Vimeo, YouTube etc. (all through RSS).

    What I would appreciate is a centralized storage for my OPML file. Rather that export / import from platform to platfom via a local file I would love to edit an online catalog of feeds and then import from there only the group of feeds I need on a new platform. Thus changes made to a group there would be represented on any other platform.

  • Marshall

    Benjamin, agreed – a really good OPML management service, probably in the cloud and good for colaboration, is an unmet need.

  • http://www.cloudave.com/link/aggregation-may-be-dead-but-no-one-has-told-the-advertisers Aggregation May Be Dead, But No One Has Told the Advertisers | CloudAve

    [...] 2 cents in on the theme du jour – Zoli’s had his, and Marshall has come back with a blistering post. But [...]

  • http://www.home-ec101.com Heather Solos

    I’ve been using Gist, which is still in beta. I use it to pull the feeds of my recent contacts to one interface. From there I can see what’s happening with those who participate in my community. For my workflow, it’s been a Godsend. However, my goals are focused on community development not breaking news.

  • http://regulargeek.com/2009/08/26/rss-human-filters-and-real-time-streams/ RSS, Human Filters And Real Time Streams | Regular Geek

    [...] get their news, because you can easily miss too much no matter how diligent you watch your stream. Marshall Kirkpatrick loves the idea that other tech writers are moving away from RSS and towards Twitter or Techmeme: I am having a [...]

  • http://tubejumper.com Shawn McCollum

    I also no longer use google reader or any other commercial project. I started building my own a few years ago and haven’t looked back. Marshall, since I’m not a competitor I’d be interested to know a little more about the reader your team uses, and perhaps find out things that I missed in my own reader.

  • http://portal.eqentia.com William Mougayar

    Hi Marshall,
    You hit the nail on the head here “Twitter has only added to my inflow – not replaced feeds at all.”
    I’ll repeat it here that many people equate the failure of bad RSS readers with RSS itself. So let’s not throw the baby (RSS) with the bath water (Readers). Readers have failed, but RSS is thriving and getting re-purposed in thousands of ways, like the ones you have described. The savvy user will know how and where to use RSS.
    On a related note, we’re about to go public with our professional aggregation platform with deep content coverage around professional topics- where we insulate the user from RSS itself, but present well organized content along topics.
    Fact is most users don’t have the time to manage RSS feeds, and the end-result is a mess. Twitter feeds are also almost becoming unmanageable- it’s one thing if you follow 1 homogeneous topic (e.g. social media/high-tech), but what if your interests are spread across 5 distinct areas, so you have to start managing 5 groups of friends and we’re back to the RSS management problem, more or less. That last part- I will expand on in my blog, later.
    Long live RSS and all what you can build on top of it.

  • http://identi.ca/notice/8889668 GERSSa (gerssa) ‘s status on Wednesday, 26-Aug-09 14:31:50 UTC – Identi.ca
  • http://tubejumper.com Shawn McCollum

    Nice work William. Do you source only on the feeds semantics or also on individual posts regardless of feed? I think trashing the focus on the feed is part of the next level for rss readers. take a look at a toy I built a while ago, http://punchingsoup.com/.

  • http://portal.eqentia.com William Mougayar

    Shawn,
    We parse/mine the post itself, not the feed title, and use semantics for filtering and classification. I looked at punchingsoup, and you’ve got a bit of what we’re doing, although ours is totally scalable now, and it’s a SaaS platform if an enterprise wants their own environment.
    Would you email me directly pls? I couldn’t find your contact on your blog wmougayar AT gmail.

  • http://blogspot.fluidnewmedia.com/2009/08/is-rss-the-cure-to-your-insatiable-itch-for-information/ If Rss is dying whats with all the new feed readers?

    [...] Gray’s rebuttal on Friend-Feed If You Think RSS is Dead Then That’s Your Loss and It’s a Big One RSS: A good idea at the time but there are better ways [...]

  • http://www.susiewee.com Susie Wee

    Great post. I love how you combine the technology (RSS, modified opensource software) with human power (team doing the scanning, reading, filtering, learning, and recommending). I get to enjoy the fruits of your labor by reading smart, filtered content. You nailed it!

    One thing, though, I actually do find your content through Twitter, not a Blog Reader. But that’s my choice of application, not technology. We need RSS!

  • http://mikecs.net/prodigeek/2009/08/26/taking-the-pulse-of-technology-rss-evolving-or-dying/ Taking the pulse of technology: RSS evolving or dying? | Prodigeek

    [...] that today, again, Sam Diaz reveals he’s not using RSS anymore. And so the conversation begins. Marshall Kirkpatrick defends RSS as another of his many research tools while Robert Scoble has moved on to Twitter and [...]

  • http://www.marketingsavant.com/2009/08/links-for-2009-08-26/ links for 2009-08-26

    [...] Marshall Kirkpatrick, Technology Journalist » If You Think RSS is Dead Then That’s Your Loss and … (tags: rss) [...]

  • http://blog.alexkessinger.net/?p=266 Drinking from a Fire Hose: In Defense of RSS | Alex Kessinger

    [...] has archival and search features. You can organize it any way you want.  There are tons of ways to slice, dice and organize your feeds.  Only the fishy smelling partial feeds used as bait by those trying to keep control of [...]

  • http://lab.77agency.com/ Guillaume

    I would say it is not dead, as you have so many things you can do (Google Reader; Netvibes; Yahoo Pipes; Lazyfeed) and more is coming.

  • http://blogspot.fluidnewmedia.com Ahad Bokhari

    Superb timing and post! Rss is a protocol and its upto you how to use it. Thanks for sharing some of open-source readers you use, will definitely check them out :-)

  • http://notatech.wordpress.com/2009/08/27/rss-is-dead-long-live-rss/ RSS is Dead, Long Live RSS? « Tech from the Non-Techie

    [...] second article, If You Think RSS is Dead Then That’s Your Loss and It’s a Big One,  of course takes the other side of things.  My feelings is that Marshall is entitled to his [...]

  • http://www.javipas.com/2009/08/27/twitter-vs-rss/ Twitter vs RSS | Incognitosis

    [...] que los feeds efectivamente pierden fuelle, aunque hay quien sigue apostando por ellos, como Marshall Kirkpatrick, máximo responsable de ReadWriteWeb -una de mis imprescindibles-, así que si él dice que los RSS [...]

  • http://jungrelations.com/blog Olle Ahnve

    I’d say lots of people don’t know how to use RSS readers. They add too many feeds and never learn how to tier them.

    Give the world a reader that can do that and RSS will boom.

  • http://shegeeks.net Corvida

    For a news writer, yes, RSS is vital to their business. However, for mainstream, I’m going to have to go with Sam that it isn’t for everyone and not necessary to those that aren’t making a living off of news.

    It’s too much information for them and sometimes for some writers. Plus, Google does most of what RSS will do at a decent rate for them (though surely not for writers). I see your point though from a competitive standpoint and I wholeheartedly agree. However for the rest of the world, RSS might be dead or maybe just dying.

  • http://teknoy.wordpress.com/2009/08/30/rss-is-how-the-news-flows/ RSS is how the news flows « Teknoy

    [...] Kirkpatrick, my partner in the Bad Hair Day podcast (tomorrow 7PM Pacific) has his own excellent rebuttal to the Diaz [...]

  • http://www.phylumsinter.com c.todd [phylum_sinter]

    It’s ridiculous to simply say something as widely fueled internet-wide as RSS is dead… though i do believe the reader concept is in need of an update, i still use Google Reader (in fact, it was google’s own “what’s hot in Google reader” RSS that linked me here).

    They’re getting closer to where i would like the Google reader to be as far as usage goes, i think if they keep the amount of resources dedicated to it that they should it will still be a viable means to read RSS for a long time.

    What i wonder about is what will replace delicious, reddit and stumbleupon, personally.

  • http://sputnik.pl/ Pies

    More people use RSS than Twitter.

  • http://badragheh.wordpress.com/2009/09/01/rss-is-how-the-news-flows/ RSS is how the news flows « Movie Badragheh

    [...] Kirkpatrick, my partner in the Bad Hair Day podcast (tomorrow 7PM Pacific) has his own excellent rebuttal to the Diaz [...]

  • http://www.metablog.us/content/rss-is-dead-long-live-rss/ RSS is dead; long live RSS!

    [...] Twitter age. Marshall Kirkpatrick of RWW has a response, arguing that RSS isn’t dead but just one of many information-delivery mechanisms he relies on; I think this response misses the point, however. The truth is that RSS has become an [...]

  • http://littlecrocodile.net/wordpress/?p=25 RSS is how the news flows « Little Crocodile

    [...] Kirkpatrick, my partner in the Bad Hair Day podcast (tomorrow 7PM Pacific) has his own excellent rebuttal to the Diaz [...]

  • http://blog.feedity.com/2009/09/03/how-the-news-flows/ How The News Flows « The Feedity Blog

    [...] at ReadWriteWeb.com – one of the most widely read technology blogs online, contemplates that if you think RSS is dead then that’s your loss and it’s a big one: Our team scans over thousands of company RSS feeds [...]

  • http://magellanme.com/magellan/?p=17 D.O.O. Magellan

    [...] sadržaja (Content Discovery), a ne za njihovo sistematizovano prikupljanje (Content Aggregation). Marshall Kirkpatrick je dao najozbiljniji odgovor na pitanje da li je RSS prošlost ili ne – Nove društvene alatke služe kao DODATNI izvori [...]

  • http://www.upoff.com/2009/09/03/rss-isnt-dead-just-ask-executives/ RSS isn’t Dead (Just Ask Executives) | UpOff.com

    [...] usual suspects, such as Dave Winer and our own RSS geek, quickly jumped to the defense of really simple syndication. But where was the data to back them [...]

  • http://ykvz.com/rss-isnt-dead-just-ask-executives/ RSS isn’t Dead (Just Ask Executives) | yKvz Blog

    [...] usual suspects, such Dave Winer and our own RSS geek, quickly jumped to the defense of really simple syndication. But where was the data to back them [...]

  • http://caem.la/rss-isnt-dead-just-ask-executives/ RSS isn’t Dead (Just Ask Executives)

    [...] usual suspects, such Dave Winer and our own RSS geek, quickly jumped to the defense of really simple syndication. But where was the data to back them [...]

  • http://webhosts2009.com/rss-isnt-dead-just-ask-executives WebHosts 2009» Blog Archive » RSS isn’t Dead (Just Ask Executives)

    [...] usual suspects, such Dave Winer and our own RSS geek, quickly jumped to the defense of really simple syndication. But where was the data to back them [...]

  • http://www.family-learning-center.com/computers-technology/read-write-web/rss-isnt-dead-just-ask-executives/ RSS isn’t Dead (Just Ask Executives) | Family Learning Center

    [...] usual suspects, such as Dave Winer and our own RSS geek, quickly jumped to the defense of really simple syndication. But where was the data to back them [...]

  • http://socialnibble.com/2009/09/03/rss-isnt-dead-just-ask-executives-2/ RSS isn’t Dead (Just Ask Executives) | Social Nibble

    [...] usual suspects, such as Dave Winer and our own RSS geek, quickly jumped to the defense of really simple syndication. But where was the data to back them [...]

  • Mike Berkley

    Also remember that RSS and MRSS (media) are the standards in server-to-server sharing of content and media. They are the backbone of content syndication. Far from dead. Twitter won’t ever touch that.

  • http://feedafever.com/ kf

    This looks interesting. Though, I am out of luck because I don’t have a credit card…

  • http://www.techiteasy.org/2009/09/07/rss-is-far-from-dead-long-live-web-feeds/ Tech IT Easy » RSS is far from dead, long live web feeds

    [...] This time the debate originate from a blog post at ZDNet. And I think that as long as the title of the post was that RSS readers are becoming meaningless, the post makes some sense. And it’s true, there’s not much innovation in RSS readers these days and some of the design mistakes were listed here. The idea that a user imports a RSS document and reads just it, that’s dead. We’re still far from what’s possible when computers work on feeds. [...]

  • http://geeky100.com/2009/09/is-twitter-overhyped/ Is Twitter Overhyped? – Geeky100

    [...] RSS is NOT dead; Twitter has (ironically self-imposed) [...]

  • http://sethiscreative.com/?p=14 RSS is far from dead, long live web feeds « SETHISCREATIVE.COM

    [...] This time the debate originate from a blog post at ZDNet. And I think that as long as the title of the post was that RSS readers are becoming meaningless, the post makes some sense. And it’s true, there’s not much innovation in RSS readers these days and some of the design mistakes were listed here. The idea that a user imports a RSS document and reads just it, that’s dead. We’re still far from what’s possible when computers work on feeds. [...]

  • http://oddlytogether.com/2009/08/what-good-is-rss-anyway/ What Good Is RSS Anyway? « Oddly Together

    [...] are better ways now.” ReadWriteWeb’s Marshall Kirkpatrick responded on his personal blog: “If you think RSS is dead then that’s your loss and a big one.” Their opposing positions go oddly together, and both make some valid [...]

  • http://rssa.at Tom

    I think it’s pretty crazy to say that rss itself is dead. It’s such a fundamentally useful mechanism for information delivery. I do think though that it’s about time we moved standards on a bit and introduced new recognised XML formats to share other kinds of information. Ok rss is great for basic news stories, title, description etc. But what about other fields? Address for example would be a great addition and allow Google Map API mashups, letting news stories be placed into geographical context. I’m sure there’s a lot more that can be done to make rss more useful and help bring about real progress with the development of a truly usable and re-usable semantic web of information.

  • http://johnp.wordpress.com/2009/12/30/marshall-kirkpatrick-technology-journalist-%c2%bb-if-you-think-rss-is-dead-then-that%e2%80%99s-your-loss-and-it%e2%80%99s-a-big-one/ If You Think RSS is Dead Then That’s Your Loss and It’s a Big One « My Other Blog

    [...] They sure don’t suffice for me. I do get a whole lot of story leads, perspective and more from Twitter (something I wrote about in an article titled Twitter is Paying My Rent) but RSS is no less important for me today than it used to be. via marshallk.com [...]

  • http://annemich.wordpress.com/2010/01/12/social-media-trends-to-watch-in-2010-socialmedia-trend/ (Social Media) Trends to Watch in 2010 #socialmedia #trend « my mcLife

    [...] new blog or twitter, a self-publishing platform that can be quick to click-and-create. With RSS (not yet dead) pulling your content from elsewhere you already publish, your app is sure to stay fresh without [...]

  • http://www.korallenkacke.com/facebook-could-become-worlds-leading-news-reader-sorry-google/ Facebook Could Become Worlds Leading News Reader (Sorry Google) – www.Korallenkacke.com

    [...] use case is quite compelling already. Facebook will never replace a dedicated RSS reader (or 5) for serious professional use but the fact is that the vast majority of people online have not begun to take advantage of the [...]

  • http://www.rohidekar.com Sridhar Sarnobat

    Any site that doesn’t support RSS feeds is not worth my time.

    And poor quality RSS feeds are also not tolerated by me.

    I can’t live without RSS.

  • http://sjlibrarian.wordpress.com/2010/10/28/the-changing-world-of-rss/ The changing world of RSS « Social Justice Librarian

    [...] for RSS readers I have discovered that a whole bunch of commentators think that RSS is dead, or conversely argue that RSS is not dead, and have been proclaiming this both ways for at least a year. MG Sigler [...]

  • http://www.samharrelson.com/2010/12/19/jesus-as-the-ultimate-first-dropper/ Jesus as the Ultimate First Dropper | Sam Harrelson

    [...] a new service or app in my hundreds-of-subscriptions-long feed reading adventures (who says RSS is dead?). I rush off to download the app or apply for the pre-alpha/alpha/beta test like a lemming so that [...]

  • http://attorneydirectoryofamerica.com Attorney

    Although this is an older post, it just goes to show that the thesis is correct. RSS is more important an entrenched than ever, and, yes, it’s here to stay.

  • tyler long

    rss is the best way for a reader who likes to read from a single site, the rss readers and feed burners have ease the use the use of rss, once configured by you and you can easily get updates on daily basis.

  • http://powerboatz.com/ mamunor rahammad

    I still have yet to find a great app that aggregates RSS feeds with rich social integration. actually do find your content through Twitter, not a Blog Reader. But that’s my choice of application, not technology. We need RSS! If anyone knows of one, please share.

  • http://powerboatz.com/ mamunor rahammad

    I think it’s pretty crazy to say that rss itself is dead. It’s such a fundamentally useful mechanism for information delivery. I do think though that it’s about time we moved standards on a bit and introduced new recognised XML formats to share other kinds of information

  • http://discountsportingequipment.com/ Rafiqul Alam

    I love how you combine the technology (RSS, modified opensource software) with human power (team doing the scanning, reading, filtering, learning, and recommending). I get to enjoy the fruits of your labor by reading smart, filtered content.