Author Archives: Marshall Kirkpatrick

Social Media is Not Ruining Journalism

I found myself responding to a Google+ thread this morning wherein a respected technology leader said “copying and pasting from social networking sites is not journalism.” Apparently he’d been seeing random Tweets referenced on TV and thought it was lazy, pointless and a sign that journalism is going down the tubes.

I’ll leave his name out of it because I’ve totally copied and pasted things he’s posted online before as the basis for acts of journalism myself!

I do take issue with the idea that the trend of bringing curated social media into other types of media is a bad idea. Here’s why, from my comment on Google+. I edited it to make it more clear.

I respectfully disagree.

1. Had you seen those tweets yourself already? Discovery, curation and contextualization of publicly available information has long been an important part of journalism.

2. If it’s random peoples’ random tweets being shared, that doesn’t sound like a value add, but there certainly is potential there for journalists to integrate multiple types of media to add value. Some Tweets are good to include, some Tweets are not. I find a lot of news on Twitter and sometimes include the tweets themselves in my reporting.

3. I would argue that journalism is expanding and you’re seeing a lot more of new types of journalism: quick hits to catch busy people up on news, curation of reports elsewhere, etc. but there’s still old-fashioned journalism being performed as well. I’m watching the Al Jazeera iPad app right now and it’s great.

I’m also working on a big article about Walmart’s mobile strategy. I’ve been working on it for a week. I’m using lots of online social media, bots, virtual assistants and hope to have 4 or 5 interviews included in my research. In the meantime, though, I’ll probably write 10 other posts for which I didn’t take the time to do interviews. All of that rolled up together = contemporary journalism. Go read some tweets, then go read some longform.org or such things.

I don’t think it’s as dismal as you think.

In fact – I think we’re making a difficult transition into a new golden age of journalism. I hope so, at least.

That said, there is a feeling of pressure to work ever faster. From a previous comment in the same conversation.

It’s hard to scale, but we honestly do try to interview people whenever we can. (I know I totally copied and pasted a comment from you awhile ago though too!) I do probably 5-7 interviews a week by phone or IM for 15 blog posts I write. I wish I could do more, but I have to rely on search and discussion with my own co-workers in most cases. I can’t spend more than 90 minutes on most of those stories and sometimes that precludes being able to connect with someone to interview. Sad but true.

Given all that – online social media is where a lot of conversation is happening and it can be incredibly valuable to news research. Sometimes that’s done well and sometimes that’s done poorly.

Corporate Social Strategist List Now Doubled in Size

Back in January I did some fun hacking together of a Twitter list and some stats about corporate social strategists on Twitter, based on a great list of people in charge of social technology strategy at companies around the world compiled by Jeremiah Owyang.

Jeremiah kept adding to his list, though, and I quickly fell behind in trying to find each new addition to his list on Twitter and adding them to my Twitter list. Last month I finally figured out a way to get myself caught up and a list that was 141 members strong is now up to 277!

Here’s that list, if you haven’t started following it already. And here are a bunch of metrics and insights into the first half of the list. (If you’re interested in this kind of research about any other business sector, but better, you should contact me, by the way.)

Here’s how I caught up on list updates, if you’re interested. I copied all the names on Jeremiah’s updated list into a Google Doc, then I copied all the names on my Twitter List into another Google Doc. Then I emailed my favorite virtual assistant service Fancyhands and asked them to send me a list of the people on Jeremiah’s list but not on mine. They did that promptly. Then I sent the resulting list back into Fancyhands on another work request and asked for everyone’s Twitter username on that list.

Then I turned the resulting list into a bunch of links to those Twitter profiles. Then I changed my Twitter password. Oooooh, scary! Then I gave my new Twitter password to my fabulous new friend Steve Malloy and he did me the favor of adding all the new people to the official list! Thank you so much, Steven, for helping all of us keep track of the Tweets of social strategy leaders around the world!

Why Klout is Really and Truly Valuable

Social media scoring system Klout did a big refresh tonight and it is clearly broken because it said I am less influential than it said I was before. But is it worthless? Is this a meaningless arbitrary number that deserves nothing but mockery? No.

Alexia Tsotsis posted a funny video and a harsh critique at TechCrunch tonight and she said, essentially: Klout is worth nothing, nobody cares.

I disagree.

I’ve certainly got critiques of Klout, but I think the service’s value is important to recognize, too.

My comment, in response:

I use the Klout browser plug-in to help when I’m scanning down a large set of Twitter users in my browser as one of several methods to make sure I don’t miss someone that was not known to me before but was known to and respected by the many more people on the web than myself. In other words: “We all have an inherent sense of who is influential” is a statement that only makes sense if you keep looking at the same people all the time or assume that you already know everyone influential.

I suppose I could get a good feel for how influential a person I do not know, from a place I’ve never been, is if I took 30 to 180 seconds to make that evaluation manually (who can’t judge another person quickly these days?) but if you’re looking at hundreds or thousands of people then Klout can be a useful tool.

For example, see below a Twitter search for the hashtag #occupysf, with the Klout browser plug-in turned on. Scanning down these four accounts Tweeting the term, the numbers tell me that the first and fourth accounts are less weighty than the second and third. If I stopped and looked closer you know what I’d see?

I’d see that the first is a Sarah Palin satire account that almost no one pays attention to and the fourth is a political rabble rouser with little traction on Twitter either. The second and the third are documentary film makers who have built audiences for themselves online. I stopped to find that out, but I didn’t have to thanks to Klout. When I’m in a hurry and there are lots of twitter accounts to evaluate fast – I can scan down those numbers and see who’s got a history on Twitter and online, and who doesn’t. I don’t know any of these people, but some of them have a greater demonstrated history of contributing content that’s appreciated by their communities than other accounts have. Is that the be-all-end all metric? No. Is it a useful tool? Yes. Klout is great for quick judgements and fast sorting of a bulk of people online in lightweight circomstances.

All social networks assign scores to the accounts inside them, Klout just surfaces those as its central value proposition.

Sharing Secrets With Strangers in Startups

From the conclusion to an email I just sent an entrepreneur and incubator seeking coverage. Seems like a really cool startup and I’m not going to be mean about it this time – but I don’t think I’m being unfair to say this isn’t really how it works.

Startup emails me all the details about what they are doing and then says “oh by the way, this is embargoed until Monday.” Nice to meet you, too! 😉

Fwiw, this is the 2nd [unnamed incubator] startup in the past few weeks who has written to us and just asserted an embargo we haven’t agreed to. It would be great if this post and the post it links to was read by your people: http://www.readwriteweb.com/archives/we_will_respect_your_embargoes.php

In short: if I don’t agree to an embargo before you give me info, then I presume you’ve reached out to others who haven’t either. That means I have a. no verbal contract to wait until the asserted embargo time and b. no reason to believe that other media outlets will wait. That means it is in my interest to write now and be first.
That’s how I understand it and I know I’m not alone.
best wishes,
Marshall Kirkpatrick
ReadWriteWeb

Google News Strikes Blow Against Cynicism, Will Drive Pageviews to Quality Content

In a Saturday morning blog post the Google News team just announced a new HTML tag they will be scanning for in the headers of news articles: standout. Publishers can call out their own content when they publish particularly good stuff or they can highlight someone else’s content that inspired their own. You can call your own stuff “standout” up to 7 times in a week – any more and the tags will be ignored. But you can highlight other peoples’ content as much as you want. Google seems to imply in its announcement, though it doesn’t say it explicitly, that its algorithm will reward publishers who engage in the best practice of generously applauding great content on other sites with recognition.

People say that online news has grown cynical and pandering because that’s the only way to thrive under the rule of the angry god of pageviews. But what if the big traffic drivers put a premium on generosity, if not machine-recognized authenticity? That kind of strategy could be carried to quite an extreme – the Google algorithms could give extra rank to content with a better Flesch–Kincaid readability test score, or lower rank to any site that ever mentioned anyone’s name who’d appeared in headlines along with the phrase “sex tape.” That’s probably a little too paternalistic – but the Standout tag seems like a simple and smart way to reward content that publishers appreciate.

It’s interesting that simply linking elsewhere isn’t enough anymore. It will also be very interesting to see what kinds of content publishers think is their best, how often they do highlight the content of others with an outbound Standout tag, etc. That should all be available for independent analysis, too, as it’s not just Google that can see these HTML tags. What kind of relationship do you expect various sites to have with Standout? GigaOm vs BusinessInsider? Mashable vs. TechCrunch? How will ReadWriteWeb use them? You’ll just have to wait and see!

I think this is a great idea and I hope it helps flesh out a linked web of content that prioritizes serving the reader over short-term self-referential pageviews at all costs.

There’s a lot more to be said about this but I’ll defer to Ethan Klapper’s write-up at Mediabistro for more. Heck, I’d tell the bots it’s a standout article if my personal site here was indexed by Google News. As a one-person, low-key operation it won’t be – so I’ll have to just link the old fashioned way.

New Google Plus People Search is Not Very Good

Google Plus released a search function this week, months after the search giant’s social network went live. The People search part at least is remarkably un-useful. I think there are huge opportunities in discovery of people but apparently Google thinks not so much, so far at least.

People search searches the About pages of peoples’ Google Plus profiles as a full-text search. There doesn’t appear to be any relevance ranking in the People Search results pages, either. So you get a lot of very random results.

Search for anthropologists and it does identify people who use the word anthropology in their About page, but they seem pretty random. Some of them are anthropologists, though. Search for people with the keyword baseball and the #1 result is an online marketer named Kevin Palmer who filled out the bragging rights section of his profile with the words “I got hit in the same spot on my leg in a high school baseball game.” I guess he means twice? I don’t know. Odd choice for the #1 search result from the #1 search company in the world. Maybe it will get better with time. I see that he’s following me on Plus though so maybe the results are different for everyone. Odd.

I hope it becomes awesome someday. Wouldn’t it be nice to be able to find baseball playing anthropologists and pop a handful of them into a Circle?

Disclosure: I’m on the Google Plus suggested users list and thus have an economic interest in not criticizing the service.

Google Plus Just Gave Me Thousands of Dollars

Google’s new social network Plus released a suggested users list today and I’m on it. Here is Alex Howard’s post detailing all the people listed. We will all now get tens of thousands if not millions of new subscribers to our updates on the network. We will have all the more incentive to keep posting to Plus and to say nice things about it. Those of us who make money doing these sorts of things, as I do when people click my links and view the ads on ReadWriteWeb or consider my consulting services through this site, will probably see a windfall of thousands of dollars. At least. For some new media brands, if Google Plus gets as big as Twitter, it could mean millions of dollars.

Is this a case of the rich getting richer, of the new media ecosystem being concentrated into the arms of a small number of voices, contrary to the interests of consumers? If this was the only way to discover new people to follow, that would be bad. It isn’t and it won’t be though. Like all things, this arrangement is part meritocracy, part democracy, part privilege and some other parts other stuff. It’s complex and there’s more to discuss about it than I can here while I’m riding down the highway on an Amtrak bus and blogging on my phone.

Is this ethically wrong? I don’t think so, but it is sticky that’s for sure. Networks of self-published content are the hot currency of the era and the ecosystem around those networks includes some of us interesting enough, culturally safe enough and commercially viable enough that we make our living publishing on the web, through RSS, to subscribers on Twitter, Facebook and Plus. It’s a beautiful thing, but the challenge will be to not get so cozy with the networks that we both cover and that deliver us this flow that we no longer serve our audiences (or whatever you people reading should be called) with an eye for critique of the network providers themselves.

I’m not on Twitter’s suggested user list but my employer is. I’ll rip into that company at a moment’s notice, publish its secrets when I discover them and just generally maintain a respectful antagonism with them despite their role in the supply chain that turns my thought into bits into (delicious Oregon microbrewed) beer in my belly.

Hopefully Plus didn’t just buy a bunch of unconditionally supportive new friends in the media. Clearly they don’t hold a grudge about my scoop of the details about how the new network would work at SXSW, despite the red-faced shouting at me at the time. I’ve also been very critical of Plus regarding the Real Names policy.

There’s room in my head though to be glad to have been picked for the pickup basketball team while also feeling like the captain of the team sometimes acts like a frat-boy a-hole. It’s a complicated situation and no one is pure and good in it. It’s the future: messy like the present and the past but hopefully a little more just and democratically empowering.

One thing’s for sure: I’ll be disclosing that I’m on the Plus suggested user list in every article I post about the network in the future. Because these days, a free pile of social network connections equal free discourse at scale, free access to answers to many of my questions and other resources that eventually translate to free money and power. And I intend to keep it free because I’m going to work hard to not pay the price of my integrity.