5 PR Pitches: The Good and Bad

I wear two hats. I consult for companies on usability, market intelligence and launch planning. I also blog about new web applications and internet industry news over at Read/WriteWeb. I don’t write about my consulting clients, but after several years of experience working on both sides of the promotion game – I think I’ve got some pretty good advice. At least on what not to do!

I want to post here about some pitches I’ve gotten from PR people and I don’t need to look back further than 24 hours to find most of them that I want to use as examples. I look at probably 30 pitches a day, sometimes more.
Continue reading →

Explaining The Business Value of Blogs and RSS, Quickly

I’d like to do some consulting for some environmentally focused businesses next year. As part of that effort I’m pitching a relevant trade journal with an article idea. That’s not something I’ve done before, but for now that’s beside the point. I write to you here to ask- what do you think of the following as a succinct explanation of the power of blogging and RSS? I thought you might enjoy reading it and comparing notes.
Continue reading →

Unforgettable (Usability): The SquidWho Login Experience

As part of some recent consulting work, I spent some time looking at the new people-search engine from Squidoo called SquidWho (it is not Squidoo I was consulting for). SquidWho is an interesting service that may or may not be worth using (in most cases I think not) but there are a lot of things the team is doing very, very well. It’s worth checking out the site’s user experience and use-flow; it’s all quite well put together.

The one thing I haven’t been able to get out of my head in the weeks that have passed since I tried the service out is how easy it was to get started with SquidWho. It’s simple, really – and I was kind of kidding about using the word unforgettable in the title of this post, but I really do keep thinking about it. It’s more like it’s unnoticeable for once!

Easy login is important because there are so many web applications launching every day that yours should be as pleasing to use as possible at every step or you’ll loose out on the use and advocacy of early adopters – at the very least.
Continue reading →

Twitter is Paying My Rent

Update: I have to update this post in July of 2009. Today I get the keys to the first house my wife and I have ever bought! No more paying rent, thanks twitter!

This weekend will mark one month that I’ve been writing over at Read/WriteWeb and doing consulting. In my previous stints as an online news writer (which I missed very much) I was often able to break news faster than my tech blogging competitors primarily through some advanced use of RSS feeds, which I wrote about here. I’m still doing that in this job, but there’s a new tool that’s making a huge impact on my reporting – Twitter!

I’m @marshallk on Twitter if you’d like to connect.

People laugh at Twitter, and they can go ahead and laugh for all I care, but I’m here to tell you that it can be invaluable. Aside from the personal connectedness and relationship maintenance it’s good for, let’s be honest – it’s paying my rent. (Thanks Twitter!) I don’t mean they’ve hired me as a consultant, though I would love that, I mean Twitter is great for news discovery. Read on for my thoughts on how you can use Twitter more effectively, but keep in mind that communication has its own inherent value – I swear that’s what I like best about Twitter!
Continue reading →

Case study: Softrax – powering news for financial executives with RSS

One of my favorite clients that I’ve consulted with in recent weeks is a Massachusetts based company called Softrax. I helped put together a unique and powerful newswire system for their website RevenueRecognition.com. The site’s subtitle is “revenue management resources for today’s financial executive.”

Softrax came to me with almost no experience in using new web applications and by the time our work together was done they had a topical OPML file, a system to easily aggregate industry news on their website and a solid initiation into the web 2.0 experience. This case study is an example of one sort of plan I help clients strategize and implement.
Continue reading →

Places I’m Speaking in the Next Month

In case you’re interested in joining us for any of these, I recommend them all highly. Big thanks to organizers for the invites.

New Media for Nonprofits
Meyer Memorial Trust

I’ll be leading a session on “the ROI of blogging.” There will be 3 or 4 other sessions as well, about things like online video and RSS. If you’re in Portland and into npo work, you might like to join us.

Friday, October 19th at PNCA in Portland

Sam Whitmore’s Media Survey
mediasurvey.com

Sam Whitmore does weekly by-subscription teleconferences with media pros (including new media ones, apparently!) and has been one of my heroes for some time. It’s a real honor to be a guest there. Sam’s site is by subscription only (free trials available) but he does have a new, public blog that’s worth subscribing to. If you’re not familiar with Sam, you’ll start noticing his name around some of the best tech podcasts on the web now that you’ve read it here.

Phone call is Tuesday, October 16th at 1:00 PST

Blog World Expo
blogworldexpo.com

I’m speaking a couple of times at the BlogWorldExpo on November 7th through 9th in Las Vegas. It’s going to be a very good conference, judging from the speakers list and the background of organizer Rick Calvert, a long time trade show man who has dove in head first to social media.

November 7th – 9th in Vegas, flights and registration are inexpensive – you should really think about going. See http://blogworldexpo.com

Get fed: Comparing 3 RSS feed scraping tools

I wrote a blog post today over at Read/WriteWeb about a small message posting service called CBox that’s being used by a man believed to be the last practicing blogger under Burmese military rule. CBox doesn’t offer an RSS feed, which is a real shame. For my post, I thought it would be nice to be able to offer readers an RSS feed they could subscribe to in order to follow the events there via this blogger.

Just because there’s not an RSS feed where you’d like there to be one is no reason to give up hope! Here are 3 tools you can use, depending on the circumstances, to scrape an RSS feed from a page that doesn’t publish one.
Continue reading →