Let’s say you want to promote something cool (please don’t use this method to promote something obnoxious, ok?) and you want to get to the center of attention and do it fast. Here’s a method that should work frighteningly well.
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How to create your own Feed Flare item
Mike Sansone, whose blog I’m happy to find, has made a nice post on how to create your own item to include at the end of each post in your RSS feed – a FeedFlare for Feedburner actually. Very nice. He figured it out so that he could add a “make a donation” link for the RSS feed for Interplast.
In depth instructions are also available on the Feedburner site.
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RSS, FeedFlare, Feedburner
Interview with Lifehacker’s Gina Trapani
I just posted an interview with the editor of super-blog Lifehacker over at Net Squared. I’m pretty stoked on it. It’s titled “On the care and feeding of a techno-garden: an interview with Lifehacker’s Gina Trapani.”
Mike Arrington of Tech Crunch on pitching bloggers
Listening to a low-audio-quality, high-value podcast interview with Mike Arrington of tech review super-blog Tech Crunch on how to promote your work to bloggers. Interview by Jeremy Pepper. Lots of good thoughts. Adding it to my archive of info on pitching bloggers. Interesting note, Arrington says that if you must use Bloglines to estimate the number of subscribers a blog has you should multiply the number there by 5 because it has 20% of the market share. That’s not what my experience has been, I see a formula more like Marnie Webb’s 2X estimate – but there’s another opinion for you.
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TechCrunch, reviews, interviews, podcasts, blogging
I love blummy.com
It’s been six months since I wrote about the fantastic meta-bookmarklet blummy.com, but I use it every day. It’s a system that allows you to drag and drop bookmarklets (like “save to del.icio.us”) into a box that then drops down from your browser every time you hit the blummy button.
I was just turning a client on to it and noticed that all kinds of new functions have been added. It’s not hard to add functions, I’ve added a number of tools to the system myself using drag and drop javascript or their very simple wizard. Here’s a glimpse at my blummy box – some of these things I didn’t even know were possible until I grabbed them and started using them. Fantastic! I can’t recommend this one highly enough.
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bookmarklets, blummy
Digg users show their humanity
There are ways this could be analysed, but it’s really all about the rainbows.
NYTimes on Google in China
Here’s one for the history books: Clive Thompson published a ten page article on Google in China today on the New York Times site. Long but worth reading. Google’s China Problem (And China’s Google Problem)