Adwords and Social Justice Campaigns

Update: See also this story on Dutch UNICEF AdWords activities.

Couldn’t help but notice after doing a Google search for Amnesty these paid results:

You’ll notice that the political right has got its grips on this one. I think this is a way underutilized means of promotion, especially by small radical organizations. You get your links on these lists by chosing keywords, bidding on a price-per-click and setting a maximum daily expenditure. It doesn’t have to be expensive. Here’s where you do it.

Check out this dismal example, paid results for “immigrant rights”. There’s only one paid result. That means that if you bid anything – you’re going to be at least the number 2 result on the right had side of the page in search results for “immigrant rights.”

More, better and stranger after the jump.

Here’s some results that highlight the strangeness of eBay’s bulk automated bidding. Does this read to you that Mexican immigrants can find whatever they need on eBay or that you can find Mexican immigrants and whatever else you need on eBay?

Speaking of buying people online, check out the paid results for the words human trafficking. Lots of anti-trafficking groups making good use of this tool. But for a real trip, click through the 5th paid result here, for the defense attorney. I’m not going to link to them because they scare me, but the site is fascinating. You know these people are out there.

These ones make one of the most insidious uses of a blogger.com blog I’ve ever seen, by the way.

Seriously, go do this search and click through to that site. It’s incredible. Check out their very active blogs. This is what I’m talking about when I say that one side of the coin is using the heck out of new web tools and one side is playing catch up. So let’s catch up, shall we? (For good info on the subject of trafficking, a previous commenter here listed some resources to learn more from an educated perspecitive.)

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