Nancy White has picked up a meme and ran with it, from Paul Currion:
What five resources – online or otherwise – would you point people to, if you wanted to give them an entry into your field of expertise?

Interesting question. Here’s my reply:

• For Immediate Release PR Podcast
• net2 newswire
• Tech.memeorandum
• Beth Kanter
• Emily Chang’s eHub

I know the meme was originally started in the non profit sector and not all of the above fit neatly into that, but I think they are all very relevant.

An important step in a meme like this is, I believe, offering an OPML file so that readers can subscribe to these feeds easily. Here’s mine: MarshallFavs

I need to add a “What is OPML?” page to my left side bar resources, but for now if you’re unfamiliar you can check out this post over at Net Squared: Intro to OPML.

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McDonalds corporate social responsibility department now has a blog. The very first post is on animal welfare. Pretty interesting, lots of comments. I can’t post about this at length or I’m liable to say things that don’t need to be said. Add that to your list of interesting corporate blogs, though. One commenter advised the blogger to loosen up, to “let your freak flag fly.” I thought that was pretty funny.

I’m really trying to figure out how to add some value to my writing over at Social Software. Inhale feeds, exhale posts – as the motto says here, just aint feeling right over there. I don’t want to write just one of many blogs talking about the same new services that 5 or 6 other blogs are talking about, and then many more. Some thoughts I’ve had so far on how to add value to the things I write over there:

1. Interview the people behind the start ups that other bloggers are writing product reviews about. It’s more time intensive, but I think I’m pretty good at it and it would be relatively unique.
2. Watch the super geeks closer. Checking out the real fringes of tech blogs, not just the new sources that dominate my feed reader, could be a good way to stay a step ahead of the discussion.
3. Bring resources to the table. One thing I’ve tried to do a bit is add supporting resources to my posts, like OPML files made up of feeds about the topic I’m posting on.

Those are the ideas that have come to mind so far. We’ll see how it goes.

Did you know that many of the Washington Post’s online stories include a little box showing blogs that are linking to that story? It looks like they have been since this fall. It’s one more way that Technorati is rocking the blogosphere. Why didn’t anyone else think of doing this? Or would anybody else be able to?

I think I’d seen that before but forgot about it until I got some of that link love myself on accident. It sure seems like people interested in crossing over into mainstream media discussion of topics important to them, if there is such a division, could benefit from checking to see if the Post has coverage of the issue they are blogging about! It seems like a pretty reciprocal deal, in fact.

Last month the Post turned off comments on their own blogs, so adding these inbound links is obviously a well thought out way to integrate new media.

I’m going to go post right now over at the Social Software blog about PRNewswire’s adding a “post to del.ico.us” button to all their press releases!

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